Tupperware - Category Manager - Emerging Channels

Includes, but not limited to:

Category Marketing and Lifecycle Management:

- Managing category Marketing Management and Complete Lifecycle of product line; Introduce new lines; Liaise with production team, category team and vendors on need basis for Product Lifecycle management [including but not limited to Pricing, Mapping, Packaging, Go to Market strategy; Developing Product Folders and Sales kits; Conceptualize, Create, Execute and Report consumer promotions through pricing, collaterals, packaging, retail display and other media

Pricing Management :

- Product Pricing process and mechanism, Optimize Product Mix, Consumer Promotions with focus on margin focus on margin

Business and Market Intelligence :

- Competition Mapping, Trend Monitoring; MIS and Data Management: Need Gap Analysis, Pricing Analysis, Competition Analysis, Data Interpretation; and undertake need based market visits.

- Support in preparing Annual Marketing Operating Plan, Digital Media plan and Budget outlay of Marketing

Promotion Management :

- Manage the consumer promotion plans with respect to conceptualization, attractiveness, pricing, profit and execution. Creation, design, and development of the Tupperware India product portfolio from concept to consumer.

Revenue Management :

- Budget and Revenue Planning, Profitability and Margin Analysis and Management; Conceptualize, Facilitate Top line and Bottom line growth of product category while owning Category Management

Inventory Management and Control :

- Define and Monitor Fast moving, Slow moving, Dead stock and strategize liquidation mechanism in a time bound manner

Relationship Management :

- Liason and Co-ordination with Regional Headquarter and Global Headquarter for product lines, Regular co-ordination with regional sales teams.

Channel Specific :

EBO:

- Maintain product calendar

- Manage pricing, GP, volumes in co-ordination with all stakeholders

- Plan store promos - slabs, GWPs, liquidations, festivals, inaugurals

- Train/educate - New Store Owners, Exsiting Store Owners, Ops teams, SM influencers

- Connect regularly with Store Owners informing upcoming products and offers

- Connect regularly with Ops team for campaign planning, process improvement, and issue resolution

- Analytics: Share templates/dashboards/views on category sale contribution, sell-in, sell-out, GP, stock position, ASP, analysis based on store-type, season, city, bill value etc.

MBO:

- Maintain product calendar

- Portfolio optimization - refresh fast movers and phase out non movers

- Introduce new products through consultative process with all stakeholders, partner category managers, modern trade trends

- Pricing, GP, Contribution Margin, and Offers planning keeping in view TOT, ELC, TAT

- Packaging design in accordance with global guidelines

- Packaging development

- Train/educate - Promoters, partner Category Managers

- Support from Category standpoint in initiatives such as catalog development, Offer leaflets, promo announcements

- Analytics: share views, dashboards on SKU consumption with GP, stock position, sell-in, sell-out, analysis based on location, season, promo type

ETAIL-WEBSTORE

- Maintain product calendar

- High quality SKU listing with A+ content development and content hygiene maintenance

- Festive planning GIF/BBD, occassions, Basket offers, DOTDs

- Track and improve metrics DRR, ASP, avg-Disc, GP, Return%, Bottom-tail contri%

- Pricing, GP, price parity management in omnichannel system

- Packaging design in accordance with global guidelines

- Packaging development which is cost effective in etail industry

- Analytics: share views, dashboards on SKU consumption with GP, stock position, sell-in, sell-out, analysis based on location, season, promo type