Assistant Manager - Product
Roles & Responsibilities:
Product & promotions:- Plan and prepare robust promotional offers for both Direct selling and Retail channel to meet key objectives for market
- Concept, Create, Execute and Report consumer promotions through pricing, collaterals, packaging, retail display and other media
Category & Product Lifecycle Management:- Managing category, Complete Lifecycle of product line and Introduce new lines/products to bring excitement in the sales force
- Liaise with production team and vendors on need basis for Product Lifecycle management (including but not limited to Pricing, Mapping, Packaging, Go to Market strategy)
- Pricing Management - Product Pricing process and mechanism, Optimize Product Mix, Consumer Promotions with focus on margin
Business & Market intelligence:- Competition Mapping, Trend Monitoring & Create Trends;
- MIS and Data Management: Need Gap Analysis, Pricing Analysis, Competition Analysis, Data Interpretation; and undertake need based market visits
Revenue Management:- Budget and Revenue Planning, Profitability and Margin Analysis and Management;
- Conceptualize, Facilitate Top line and Bottom line growth of product category while owning Category Management
- Inventory Management & Control - Define and Monitor Fast moving, Slow moving, Dead stock and strategize liquidation mechanism in a time bound manner
- Relationship Management - Liaison and Co-ordinate with Regional Headquarter and Global Headquarter for product lines, Regular co-ordination with regional sales teams.
Knowledge and Skills required:- Strong analytic skills
- Out of box thinker
- Good understanding of India retail scenario for product activation programs
- Constantly being aware of competition, current trends and activities in segment
- Good working knowledge of technological developments, trends and competitor activity
- Excellent communication and leadership skills
- Self-motivated and Initiative driven, while being a team player
- Resourceful & well networked with Commercial awareness and negotiation skills
Educational Qualification & Relevant Experience:- Education : MBA Marketing
- Experience : 3 - 5 years of relevant experience