Truweight - Manager - eCommerce

e-Commerce/e-Retail Manager

Job Description :

- Develop eCommerce merchandising & e-retailing strategy to meet revenue target

- Drive sales through Shopify, and other e-retail platforms

- Collaborate with e-retail companies, negotiate profit margins, marketing expenditure splits and brand position for Truweight on their portal to promote and sell Truweight products online

- Responsible for end to end planning and execution of e-retailing

- Consider e-retail as a separate business unit and take complete ownership of running it profitably

- Partner with e-retailers to ensure that product goals and benefits are consistent with their strategies and value propositions

- Drive day to day optimization and digital revenue responsibilities across categories; analyze weekly and daily performance, provide insights and drive day to day optimization across all platforms

- Identify and create demography based marketing strategies to acquire the target customers

- Work with Marketing, Merchandising and Creative teams in our integrated planning process to deliver a cohesive shopping experience across all touch-points

- Understand our shopper needs and expectations in different geographies and work with creative teams to achieve a balanced, strategic approach to online merchandising localization

- Work with creative and localization teams to define online merchandising processes to suit the local needs

- Contribute to the flawless execution of visual merchandising strategies

- Utilize reporting (conversion, funnel, etc.) data & analytics to improve business performance and inform merchandising strategies to drive growth

- Adjust the site strategy based on the assessment of the competitive landscape (site merchandising strategies of key competitors and best-in-class online retailers) and emerging online trends

- Responsible for online collaboration to drive e-retail

- Collaborate with other corporates for promotional campaigns

- Responsible to plan right discounting strategies to pull optimum web traffic while maintaining profit margins

Desired profile :

- Must have handled shopify

- Must have a strong e-retail background

- Should be able to build an e-commerce platform from scratch

- Must have strong business understanding and number oriented

- Must have right acumen for online merchandising

- Should be research-driven and is always updated with the current trends

- Should Engg+MBA from premier institutes