Trootech - Specialist - Search Engine Optimization

Responsibilities:

- Conduct thorough keyword research to identify relevant and high-potential keywords.

- Analyze keyword trends and competition to inform SEO strategies.

- Optimize website content, meta tags, and headers for target keywords.

- Ensure website content is relevant, engaging, and aligned with SEO best practices.

- Implement schema markup to enhance search engine understanding.

- Optimize website images.

- Conduct technical SEO audits to identify and resolve website issues (crawl errors, site speed).

- Optimize website structure and navigation for search engine crawlers.

- Ensure website is mobile-friendly and responsive.

- Manage and create sitemaps and robots txt files.

- Build and manage high-quality link building campaigns.

- Monitor and analyze backlink profiles.

- Develop and manage online reputation and brand mentions.

- Collaborate with content creators to develop SEO-friendly content.

- Provide recommendations for content optimization and keyword integration.

- Help to create content calendars.

- Monitor website performance and track keyword rankings using analytics tools (Google Analytics, Google Search Console, etc.

- Generate regular reports and dashboards to track key performance indicators (KPIs).

- Provide insights and recommendations for optimizing SEO strategies.

- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.

- Research and evaluate new SEO tools and technologies.

Qualifications:

- Experience: 3+ years of experience in SEO.

Technical Skills:

- Strong understanding of SEO principles and best practices.

- Experience with CMS platforms (WordPress, Drupal).

Preferred Qualifications:

- Google Analytics and other relevant certifications.

- Experience in a specific industry or domain relevant to the company's business.

- Experience with local SEO.

- Experience with e-commerce SEO

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