Trootech - Specialist - Digital Marketing

Responsibilities:

- Plan, execute, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, social media ads).

- Conduct keyword research, ad copywriting, and bid management.

- Monitor and analyze campaign performance, providing regular reports and recommendations.

- Implement A/B testing to improve ad performance and conversion rates.

- Manage budgets and ensure efficient spending.

- Conduct comprehensive SEO audits and keyword research.

- Implement on-page and off-page optimization strategies.

- Develop and execute content strategies to improve organic search rankings.

- Monitor website performance and track keyword rankings using analytics tools (Google Analytics, Google Search Console).

- Perform technical SEO audits and implement necessary fixes.

- Build and manage link building campaigns.

- Analyze website traffic, campaign performance, and user behavior using analytics tools.

- Generate regular reports and dashboards to track key performance indicators (KPIs).

- Provide insights and recommendations for optimizing digital marketing strategies.

- Stay up-to-date with the latest trends and best practices in PPC and SEO.

- Research and evaluate new digital marketing tools and technologies.

- Collaborate with content creators, designers, and other marketing team members.

- Communicate effectively with stakeholders.

Qualifications:

- Experience: 2-3 years of experience in digital marketing, with a focus on PPC and SEO.

Technical Skills:

- Proficiency in Google Ads, Bing Ads, and social media advertising platforms.

- Strong understanding of SEO principles and best practices.

- Experience with keyword research tools (SEMrush, Ahrefs, Google Keyword Planner).

- Proficiency in Google Analytics and Google Search Console.

- Experience with content management systems (CMS) like WordPress is a plus.

Soft Skills:

- Strong analytical and problem-solving skills.

- Excellent communication and interpersonal skills.

- Ability to work independently and as part of a team.

- Strong attention to detail and a commitment to quality.

- Ability to manage multiple priorities and meet deadlines.

Preferred Qualifications:

- Google Ads and Google Analytics certifications.

- Experience in a specific industry or domain relevant to the company's business.

- Experience with marketing automation tools.

- Experience with social media marketing

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