Tripshelf.com - Manager - Digital Marketing

Job Responsibilities;

You will be responsible for end to end planning and execution of all digital marketing efforts at TripShelf.

- Create the Digital Marketing Plan for Tripshelf, including budgeting across channels.

- Develop and execute strategies to enhance and accelerate Tripshelf's growth in users through online marketing (SEM, SEO, Social Media, Affiliate)

- Manage paid advertising campaigns on channels like Google AdWords, Facebook Ads, etc.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Conceptualize creative content for text and display ads to maximize CTRs of campaigns

- Consumer insights: analyse trends in reader behaviour; leverage results to inform the marketing strategy and execution

- Work closely with product manager, sales, and customer support teams to understand the market needs for the product.

- Work closely with the Content Marketing & Design team to create and maintain high quality content at various digital mediums including blog, website, communities and forums, social media channels etc.

- Your performance will be measured on the success of campaigns that have been executed by you

Job Requirements:

- 3-5 Years Work Experience in Digital marketing. Travel Industry or E-commerce industry experience is a plus

- Strong Knowledge of website analytics tools, Google Adwords and Facebook Ads

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Hustle and get things done attitude

- Data driven and self-motivated, with a will to learn

- Compensation & Perks

- Salary Range - INR 9-12 L p.a.; ESOP 0.5- 2 % equity based on performance

- Work directly with an experienced and highly skilled team

- Opportunity to shape the strategic direction of the company