Tribeca Creators - Project Marketing Manager - Commercial Real-Estate

Job Summary:

- We are seeking a dynamic and results-driven Project Marketing Manager to lead the marketing efforts for our commercial real estate projects.

- The ideal candidate will possess a strong understanding of the commercial real estate market, exceptional marketing and communication skills, and a proven track record of developing and executing successful marketing campaigns.

- This role will involve strategic planning, brand management, digital marketing, and sales support to drive occupancy and investment in our commercial properties.

Responsibilities:

Strategic Marketing Planning:

- Develop and implement comprehensive marketing strategies for commercial real estate projects, aligning with business objectives and market trends.

- Conduct market research and competitive analysis to identify target audiences and market opportunities.

- Create and manage project marketing budgets, ensuring efficient allocation of resources.

- Develop project positioning and messaging strategies that resonate with target audiences.

Brand Management and Positioning:

- Establish and maintain a strong brand identity for commercial real estate projects.

- Ensure consistent brand messaging and visual identity across all marketing materials and channels.

- Manage brand reputation and address any potential issues.

Digital Marketing and Lead Generation:

- Develop and execute digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and content marketing.

- Manage website content and optimize for search engine visibility.

- Utilize CRM tools to track and manage leads, and measure campaign effectiveness.

- Implement digital marketing analytics to track and report on campaign performance.

Sales Support and Collateral Development:

- Develop and produce marketing collateral, including brochures, presentations, videos, and virtual tours.

- Provide sales teams with marketing tools and resources to support their efforts.

- Organize and manage property launches, events, and exhibitions.

- Create and manage virtual tours and 3d renderings.

Relationship Management:

- Build and maintain relationships with brokers, investors, and other stakeholders.

- Collaborate with internal teams, including sales, development, and property management.

- Manage external marketing agencies and vendors.

Market Analysis and Reporting:

- Monitor market trends and provide regular reports on marketing activities and performance.

- Analyze data and provide insights to optimize marketing strategies.

- Provide market analysis reports to upper management.

Qualifications:

- Proven experience in project marketing, preferably in commercial real estate.

- Strong understanding of the commercial real estate market and industry trends.

- Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, and CRM.

- Excellent communication, presentation, and interpersonal skills.

- Strong analytical and problem-solving skills.

- Ability to manage multiple projects and meet deadlines.

- Proficiency in marketing automation tools.

Key Competencies:

- Commercial Real Estate Market Knowledge

- Digital Marketing Expertise

- Brand Management

- Strategic Planning

- Communication and Presentation

- Relationship Management

- Analytical skills