TrekW - Lead - Digital Marketing Communications

Digital Marketing Communications Lead

About the Role:

- We are searching for a highly motivated and results-oriented Digital Brand Strategist & Communications Lead to join our growing team.

- In this role, you will be responsible for developing and executing a comprehensive digital brand strategy across various channels, driving brand awareness, engagement, and revenue growth.

Responsibilities:

- Develop and implement a data-driven digital brand strategy, encompassing performance marketing, social & influencer marketing, website merchandising, content creation, and design.

- Lead new product launch strategies on e-commerce platforms, managing both large-scale campaigns for existing products and leveraging consumer insights for new launches.

- Utilize data analytics and intelligence tools to build brand recall and loyalty for key products.

- Manage a substantial annual marketing budget across all digital marketing channels, creative asset development, and brand shoots.

- Conceptualize the digital positioning of the brand and products for targeted online audiences, driving new user acquisition.

- Implement strategies to enhance brand visibility