Traya Health - Head - Growth & Performance Marketing

Job Summary:

- As the Head of Performance Marketing, you will lead a high-performing team and take ownership of the company's overall performance marketing strategy across multiple business units.

- You will work closely with the business and technology teams to align marketing efforts with company goals and revenue targets.

- You will also lead the development of processes and frameworks with the content team to drive cohesive marketing strategies.

- Your expertise will directly impact business growth through effective digital marketing and campaign management.

Key Responsibilities:

- Lead and mentor a team of performance marketing professionals, ensuring high levels of performance and accountability.

- Own and drive revenue generation across multiple business units through effective performance marketing strategies.

- Collaborate closely with business and technology teams to align marketing efforts with overall business objectives.

- Develop and implement performance marketing processes in partnership with the content team, ensuring cohesive and aligned marketing strategies.

- Oversee digital marketing campaigns across channels, ensuring optimisation for maximum ROI.

- Provide actionable insights to improve campaign performance, using analytics to drive data driven decisions.

- Establish and maintain a robust reporting framework for performance metrics, including CTR, conversion rates, CPA, and ROI.

- Manage large marketing budgets across multiple business units, ensuring effective allocation of resources.

- Stay updated on the latest industry trends, marketing tools, and emerging technologies.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field a master's degree is a plus.

- 7+ years of experience in performance marketing, with a proven track record of revenue ownership and team leadership.

- Strong leadership and team management experience, with a history of building and developing high-performing teams.

- Expertise in performance marketing platforms (e.g., Google Ads, Facebook Ads, Google Analytics).

- Proven experience working closely with business and technology teams to achieve aligned goals.

- Exceptional analytical skills, with the ability to develop and oversee performance reporting frameworks.

- Strong collaboration skills, especially with content teams, to ensure integrated marketing efforts.

- Ability to manage and allocate large marketing budgets effectively across multiple business units.

- Excellent communication and presentation skills.