Roles & Responsibilities:
- Gain an in-depth understanding of Traya's products and services to effectively communicate value to customers.
- Conduct in-depth analysis of customer behaviour, trends, and metrics to identify retention opportunities.
- Utilise customer feedback to understand pain points and areas for improvement.
- Develop and implement data-driven strategies to enhance customer retention rates and reduce churn.
- Identify key segments of customers and tailor strategies to their specific needs.
- Collaborate closely with product, and customer service teams to align retention strategies with overall business goals
- Leverage marketing automation and CRM tools to enhance retention efforts.
- Design and execute experiments, A/B tests, and campaigns to optimise retention metrics
- Monitor and evaluate the effectiveness of implemented strategies, iterating as necessary to achieve retention targets
- Prepare comprehensive reports and presentations outlining retention performance, insights, and recommendations for improvements.
What we are looking for:
- B.Tech or equivalent from a top tier engineering college (IIT / NIT / BITS equivalent)
- Minimum 2 years of hands on experience in a generalist / strategy profile in a startup environment or in a top tier management consulting firm
- Strong analytical skills with expertise in data analysis tools and methodologies.
- Self-starter with a proactive and innovative mindset, capable of thriving in a fast-paced, dynamic environment.
- High on bias for action; someone who loves to get their hands dirty
- Demonstrated ability to interpret data, derive actionable insights, and implement effective retention strategies.
We invite ex-founders to apply Preferably worked on B2C retention
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