TraToli - Head - Marketing & Growth

We are seeking a passionate and experienced marketing leader to spearhead our marketing and growth efforts at Cabexpresso. As the Head of Marketing & Growth, you will play a pivotal role in developing and executing comprehensive strategies to drive brand awareness, lead generation, and user acquisition. You will be responsible for building and managing a high-performing marketing team, setting marketing goals, and measuring the success of our initiatives.

Responsibilities:

- Develop and implement a data-driven marketing strategy aligned with the company's overall business objectives.

- Manage all aspects of the marketing budget, ensuring efficient allocation of resources.

- Oversee the development and execution of marketing campaigns across various channels (e.g., digital marketing, social media, content marketing, paid advertising, influencer marketing).

- Lead the creation and implementation of brand positioning and messaging across all marketing materials.

- Manage and optimize the company website and landing pages for lead generation and conversion.

- Analyze marketing data and track key performance indicators (KPIs) to measure the success of campaigns and make data-driven decisions.

- Build and manage a high-performing marketing team with expertise in various marketing disciplines.

- Stay up-to-date on the latest marketing trends and technologies and identify opportunities for Cabexpresso to leverage them.

- Collaborate with other departments (e.g., sales, product, engineering) to ensure alignment and successful execution of marketing initiatives.

Qualifications:

- Minimum 5-7 years of experience in marketing or Growth management.

- Proven track record of success in developing and executing successful marketing campaigns that drive growth.

- Strong understanding of digital marketing channels and technologies (e.g., SEO, SEM, social media marketing, content marketing, analytics).

- Experience in building and managing marketing teams.

- Excellent communication, presentation, and interpersonal skills.

- Strong analytical and problem-solving skills.

- Passion for data-driven decision making.

- Ability to work independently and manage multiple priorities simultaneously.

- Experience working in a fast-paced and startup environment.

Benefits:

- Competitive salary and benefits package.

- Opportunity to work for a high-growth company with a mission.

- Dynamic and collaborative work environment.

- The chance to make a real impact on the company's success.