TRANSSION - Performance Marketing Manager - Tecno Mobiles

DUTIES & RESPONSIBILITIES :

1. Define Campaign goals: Clearly defining what Tecno Mobiles is attempting to do on a shortterm basis (Product Launches) & long-term goals (Tecno Category Expansion) both on platform and out of platform.

2. Form a Plan & Implement it: what performance content needs to be created or revitalized; and to be aired on which publisher additionally he needs to figure out how performance will be measured over time to time. Most important to ensures that the KPIs are met.

3. Keyword Growth & New Audience test: Maintaining keyword growth basis new and old business needs. Creating new audience to test the efficacy before any direct partner/publisher is considered.

4. Execute & Monitor: create insightful internal reports and optimize accordingly. He will repeat this process as necessary, each time. When new opportunities are found and our content is refined, revitalized with business expansion, he follows the above process again.

5. Team Player: Since SEM person also acts online marketing specialist and works on various teams & digital programs apart from launch & sustenance therefore, he must understand the many different facets of other departments that contribute to actioning of digital media.

6. Sales Team alignment on events and tactical approaches.

7. Media operation alignment on MR + RO + Monitoring.

8. Support other functions (Social/Ecomm) in hygiene so there is adherence to SOP as per market standards eg New Domains, creative relevance on Meta, New Concepts.

9. Performance content alignment with brand team.

Important metrics to judge his KPI:

1. Conversion rate + ROI

2. Cost per click (CPC)

3. Click through rate (CTR)

4. Quality Score

Organization Expectations:

- Relevant Advertising: Product ads need to be served to relevant shoppers/ecommerce sites/InMarket, driving sales for brands.

- SKU-level Attribution: Leveraging first-party point-of-sale data, he/she should be able to connect advertising to actual SKU-level sales outcomes across retailers, devices and channels.

- Unprecedented Scale: Look out for opportunities/platforms every month for scaling the performance.

- Actionable Insights: Provides key insights mapped to marketing performance across stakeholders.

Compulsory Tools Knowledge:

- Google Trends

- Google Ads

- Google DV 360

- Looker Studio

- FK & Amazon Ads Platform

- SEMrush