Transsion Holdings - Manager - Social Media - Tecno Smartphones

Social Media Manager - (Transsion Holdings - Tecno Smartphones)

A) PURPOSE OF THE POSITION : The primary responsibility is to : This is a national role and would be a part of the TECNO Marketing team. The key purpose of this role is to be responsible for building Social content across all platforms Facebook/ Instagram/YouTube/ Twitter /Linkedin.

B) DUTIES & RESPONSIBILITIES :

Establish the company's content strategy and lead all aspects of Social content development.

- Orchestrating Social content strategies across all platforms.

- Manage the execution of content hosting through brand handles on different social media handles

- Driving traffic and engagement that translates to sales and brand promotion - identifying distribution channels and getting the content distributed

- Managing a content calendar.

- Decipher the analytics of content marketing and leverage the same with the influencer set to drive social media traction for the brand.

- Identify, build and maintain a working relationship with repertoire of Influencers - Paid as well as barter

- Design and execute campaigns with influencers around multiple genre events.

- Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media

- Review and upgrade the influencer associations on a periodic basis performance metrics of social media engagement and traffic.

C) IDEAL CANDIDATE :

Skills/ Experience Required :

- Understand nuances of working with Social media different platforms - Youtube, Instagram, Twitter etc.

- Should have 2-5 years of experience in Social Media marketing

- Should have 2-5 years of experience in Social Media marketing

- Excellent communication skills, Social media reputation management

- Experience with knowledge of short form video platforms such as YT, Instagram and Twitter.