Transsion Holdings - eCommerce Marketing Role - Tecno Smartphones

Job Description:

- Implement and Execute Data Driven marketing using relevant platforms and tools

- Performance Marketing at various stages of the Product Lifecycle

- Plan and strategize to ensure key KPIs of the digital campaigns are delivered by planning an always-on digital strategy that covers programmatic, paid, search, social and ecommerce.

- Prepare weekly, monthly, quarterly & annual marketing calendar for respective account

- Plan and Execute campaigns on Amazon, Flipkart. etc. marketplaces to drive high ROAS and visibility to drive sales volumes.

- Responsible for online creative and content strategy

- Define and execute Digital marketing strategy for Tecno brand in online channel

- Periodic reporting on performance of campaigns and sales

- Maintaining catalogue, timely updates, launching new products

- Developing and executing new and innovative strategies for consumer acquisition and lowering customer acquisition cost(CAC)

- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI

Skills/ Experience Required:

Ideal candidate will have 5-7 years' experience in digital marketing space, should have handled multiple facets of digital marketing- social, display/performance marketing - including experience of marketing on eCommerce platforms. Should have hands-on experience with SEO/SEM, website analytics tools (Google Analytics, Facebook Analytics, ecommerce analytics monitoring etc.)

B2C digital marketing experience is a must