Transsion Holdings - Creative Director - Infinix Smartphones

Creative Director - Infinix Smartphones (WFO) (6-9 yrs)

A) PURPOSE OF THE POSITION: The primary responsibility is to:

- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology

- Develop marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies

- Build, lead, and review work of the creative team in the production of all web, print, and digital marketing assets

B) DUTIES & RESPONSIBILITIES:

- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables across online, offline and retail

- Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments

- Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner

- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges

- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences

- Present, or oversee presentation of final concepts, and obtain approvals for deliverables

C) MINIMUM REQUIREMENTS:

- 6+ years' experience of creative direction in agency or corporate setting

- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print

- Proven experience of working on digital films/short videos/TVCs

D) IDEAL CANDIDATE :

- Skills/ Experience Required:

- Master's degree in marketing, design or business

- Proven experience with concept development

- Prior experience with copywriting, design, or production

- Prior project management experience, with a focus on creative direction

- Required Behaviors/ Competencies:

- Highly skilled with leading a team of art directors, copywriters and designers

- Strong creative vision with an understanding of business objectives