Transformative - Head - Performance Marketing - IIT/BITS/NIT/IIM/ISB/MDI

Job Summary

We are hiring for Head - Performance Marketing,

- With a successful track record to drive revenue, user acquisition, and brand awareness.

- Who can focus on data-driven marketing strategies to optimize marketing ROI and achieve business objectives.

- Who shall have an expertise in digital marketing analytics that can support effective campaign targeting and performance measurement.

- Should be able play a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency.

Job Responsibilities

- Develop (through the content & Advertising team) and oversee overall performance marketing strategy

- Create and manage Google Ad campaigns. (SEM)

- Create and manage Facebook Ads and Instagram Ads. (Social media advertising)

- Ensure top organic search ranking positions (SEO)

- Regularly review and optimise all advertising campaigns for positive ROAS

- Manage paid listings on third party websites and media partners

- Develop and oversee email marketing and marketing automation strategy

- Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)

- Manage Google Analytics to track and measure all marketing campaigns

- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams

- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets

Qualifications

- In-depth knowledge of web analytics, Google Adwords, Facebook Marketing

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

- Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the likes.

- Proficient in spoken and written English

- Strong proven track record for managing millions in ad spend

- Email marketing platforms

- Self-driven

- Degree in Marketing communications or equivalent