Transformative - eCommerce Optimization Manager

Ecommerce Optimization Manager

The Ayurveda Experience is America's largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 20+ countries, with over 1.3 Million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy and Spain and more with thousands of 5-star reviews.

We are PE Funded by several well-known funds and estimated value of the company is about 200 Million USD. We have notable investors likes Jungle Ventures, Fireside Ventures, Centrum Group, Anicut Capital, Singularity Ventures, Sharrp Ventures (Rishabh and Harsh Mariwala Family Office), Urmin Group, Emerge Capital, Riverwalk Holdings etc.

About the job:

We are looking for an experienced and data-driven Ecommerce Optimization Manager to optimize the performance and conversion rates of our D2C website. This role will be pivotal in driving revenue growth, enhancing customer experiences, and ensuring the seamless operation of our ecommerce platform.

Key Responsibilities:

Performance Analysis & Optimization:

- Conduct in-depth analysis of website performance, user behavior, and conversion metrics.

- Identify opportunities for improvement and implement strategies to optimize the customer journey.

- Develop and execute A/B tests to validate hypotheses and improve conversion rates.

Strategic Planning & Execution:

- Collaborate with the marketing, content, and product teams to develop and implement ecommerce strategies.

- Manage the optimization roadmap, prioritizing initiatives based on impact and feasibility.

- Stay up-to-date with industry trends, emerging technologies, and best practices in ecommerce optimization.

Content & Campaign Management:

- Work closely with the in-house content creation team to ensure that all digital content is optimized for performance.

- Coordinate the execution of marketing campaigns on the platform, ensuring alignment with overall business objectives.

- Optimize landing pages, product pages, and other key touchpoints to enhance user experience and drive conversions.

Data-Driven Insights:

- Utilize analytics tools to track and report on key performance indicators (KPIs) and overall ecommerce health.

- Provide actionable insights and recommendations based on data analysis.

- Monitor and analyze competitor activities and market trends to identify new opportunities.

Qualifications:

- MBA in Marketing, Business, Analytics, or a related field.

- Proven experience in ecommerce optimization, digital marketing, or a similar role.

- Excellent project management skills and the ability to manage multiple projects simultaneously.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Strong understanding of SEO, PPC, and other digital marketing channels.

- Experience with Shopify or other ecommerce platforms is a plus.

- Exceptional communication and interpersonal skills and fluent in English.

- A proactive, results-oriented mindset with a passion for continuous improvement.