Transformative - Customer Retention Specialist

About the company:

The Ayurveda Experience is America's largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 20+ countries, with over 1.3 Million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy and Spain and more with thousands of 5-star reviews.

We have 2 retail stores, one in Glendale Galleria and the other in Del Amo Fashion Centre, Los Angeles, California and the corporate teams operate from bases across the globe.

Ayurveda is the ancient science of beauty and wellness, originating in India. Within a short span of time, The Ayurveda Experience has helped people embrace this holistic health and wellness 'Science of Life' through its informative educational courses, tried-and-tested potent Ayurvedic beauty formulations and its effective Ayurvedic dietary supplements.

About the Role:

- We are looking for a driven marketing professional to join our exciting, fast-growing D2C e-commerce store. You will manage key parts of our organic and retention channels including emails, SMS & WhatsApp, .

- As a D2C, we love in-depth metrics and data points - so we go beyond simply measuring ORs and CTRs. You will develop and continue to optimize the best retention journeys our customers can experience, finding the perfect balance between immediate revenue and a long-term customer relationship. You will strategize weekly promotions, launch campaigns, sales campaigns as well as funnels/drips/journeys to meet monthly and yearly goals, being responsible for a signification portion of monthly revenue.

- Our ideal candidate is a results-driven, detail-oriented professional with experience in email/SMS/organic marketing management and has a knack for data analysis. You should have a willingness to broaden your expertise and go the extra mile. To create impact in a fast-paced e-commerce company, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.

- Ultimately, you should be able to oversee the entire customer's communication journey to ensure sales conversions, brand consistency, and an unforgettable positive customer experience.

Responsibilities:

- Manage and optimize retention including email, SMS, WhatsApp and more

- Work with content writers to curate extraordinary content personalized to your audience

- Experience & expertise in setting up as well as managing enterprise scale email, SMS and other channels.

- Segment audiences based on campaigns or strategies

- Execute continuous A/B testing

- Develop and present performance reports on a weekly basis

- Innovate with new ideas and strategies in not just frequency and type of email but also content

- Achieve monthly and yearly revenue targets

- Ensure compliance with law (e.g. copyright, data protection, marketing laws)

Requirements:

- Minimum 3 years' experience in email/SMS/WhatsApp marketing

- Attention to detail

- Not afraid of challenges and willing to put in the hard work

- Reliable team player with a strong sense of ownership

- Ability to multi-task and follow deadlines

- Good organizational, self- and time-management skills

- Willingness to learn skills outside of comfort zone

- Willingness to grow in a fast-paced environment

- Ability to take initiative

- A humble and cooperative attitude

- Adept in data/analytics. We heavily rely on data driven decision making. The ideal candidate should be able to understand/interpret data, take decisions based on available data and be able to communicate data driven insights.

We are a hardcore, fast-growth focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely to this cause can - and will - thrive.