Transformative - Business Analyst - IIMs/XLRI/SP Jain

We are looking for a driven Business Analyst to join our fast-growing e-commerce business and work closely with EU Geography Head.

You will assist in Developing and executing strategies and aggressive sales plan metrics, designed to create accountability and meet company revenue goals.

Job Description

As a Business Analyst, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to boost growth.

Roles and Responsibilities:

- Build and manage acquisition campaigns across various channels to drive revenue and increase ROI.

- Analyse and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

- Work with creative and marketing teams to test strategies and innovation.

- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications:

- Tier 1 colleges only. IIMs, XLRI, SP Jain etc

- Freshers can apply

- Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.

- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

- Outstanding presentation skills.

- Excellent written and verbal communication skills.

- Critical thinker and creative.

Preferred to have (not mandatory):

- Previous work experience in a quantitative sales / marketing role managing strategy and execution on social, search, or other performance-oriented channels.

- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords