Trademo - Product Marketing Lead - B2B SaaS

What you will be doing here?.

- Develop and refine product positioning and messaging to clearly communicate value propositions for target audiences.

- Ensure consistency of messaging across all customer touchpoints, including website, sales materials, social media, and customer communications.

- Lead the development and execution of go to market strategies for product launches, including coordination of cross functional teams.

- Track and measure the effectiveness of product marketing initiatives and optimize strategies based on performance data.

- Build, manage, and mentor a high performing product marketing team, providing clear direction, career development, and support.

- Analyze customer behavior, adoption rates, and feedback to improve messaging and product positioning over time.

- Bachelor's/Master's degree in Engineering, MBA is a plus.

- 5+ years of experience in product marketing, preferably within a B2B SaaS environment.