Trademo - Director - Marketing - B2B

Director Marketing (B2B SaaS)

About Company:

- Trademo is a Global Supply Chain Intelligence SaaS Company, headquartered in Palo- Alto, US. Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ESG and other events using its proprietary algorithms.Trademo analyzes and performs advanced data processing on billions of data points (50Tb+) using technologies like Graph Databases, Vector Databases, ElasticSearch, MongoDB, NLP and Machine Learning (LLMs) to build end- to- end visibility on Global Supply Chains.

- Trademo's vision is to build a single truth on global supply chains to different stakeholders in global supply chains - discover new commerce opportunities, ensure compliance with trade regulations, resilience from unknown disruptions and automation for border security.

- World top giants like Amazon, Standard Chartered, Unilever and other 200+ enterprise customers are already on our platform. Trademo is recognized as the most innovative and disruptive startup in the bay area 2022.

- Trademo stands out as one of the rarest Indian SaaS startups to secure $12.5 mn in seed funding. Founded by Shalabh Singhal, who is a third- time tech entrepreneur and an alumni of IIT BHU, CFA Institute USA, and Stanford GSB SEED.

What you will be doing:

- Develop and implement comprehensive marketing strategies that align with the company's business objectives.

- Oversee the development of digital, content, and product marketing strategies to drive growth and increase brand awareness.

- Lead, mentor, and manage a team of marketing professionals, fostering a culture of creativity and high performance.

- Collaborate with cross- functional teams, including sales, product, tech to ensure marketing strategies are aligned with business goals.

- Develop and execute integrated demand generation strategies to drive qualified leads and pipeline growth.

- Set KPIs and manage marketing budgets. Regularly analyze performance metrics to track the effectiveness of marketing initiatives and report results to the executive team.

- Manage and optimize digital marketing campaigns (SEO, PPC etc.) to maximize reach and ROI. Use analytics tools to monitor performance and adjust strategies as needed

Desired Profile:

- 9- 12 years of progressive marketing experience, with at least 3- 5 years in a leadership role within a startup or fast- growing company.

- Bachelor's degree in Engineering or a related field. MBA or relevant advanced degree is a plus.

- Highly analytical with the ability to translate complex data into actionable strategies.

- Well versed with marketing analytics platforms, CRM systems (e.g., HubSpot, Salesforce), and marketing automation tools.

- Exceptional written and verbal communication skills and ability to articulate complex ideas clearly and persuasively to both internal and external stakeholders.