Trademo - Associate Director - Marketing - B2B SaaS

Associate Director of Marketing

About Trademo :

- Trademo is a Global Supply Chain Intelligence SaaS Company, headquartered in Palo-Alto, CA. Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ESG and other events using its proprietary algorithms. Trademo analyzes and performs advanced data processing on billions of data points using technologies like Graph databases, NLP and Machine Learning to build end-to-end visibility on Global Supply Chains. Trademo's vision is to build a single truth on global supply chains to help large and small businesses - discover new commerce opportunities, ensure compliance with trade regulations and build operational resilience. Trademo last closed its $12.5 mn Seed Round from marquee Silicon Valley VCs.

Trademo has been founded by Shalabh Singhal who is a third-time tech entrepreneur. Shalabh last co-founded ZipLoan. ZipLoan is a leading fintech lending startup in India. He earlier founded Credence, a Data-driven Digital Marketing, CRM Product and Sales Solutions company. Shalabh is an Alumni of Goldman Sachs, IIT BHU, CFA Institute USA and Stanford GSB SEED.

Role : Associate Director of Marketing

Location : Gurgaon

What you will be doing here :

- We are seeking a highly experienced and dynamic Associate Director of Marketing. As the Associate Director of Marketing, you will play a critical role in shaping our brand, driving customer acquisition, and developing and implementing effective marketing strategies.

- The ideal candidate will have a minimum of 10 years of relevant experience and a proven track record of success in creating brand awareness, driving inbound business, and implementing innovative marketing campaigns.

Note: Must have b2b SaaS product company experience

Experience in global supply chain industry would be an added advantage

Responsibilities :

- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

- Lead the development and execution of integrated marketing campaigns across various channels, including digital marketing, content marketing, social media, email marketing, and events.

- Create and manage the company's brand identity, ensuring consistency across all marketing channels and materials.

- Develop compelling messaging and positioning that resonates with target audiences and effectively communicates the value proposition of our SaaS products.

- Collaborate with cross-functional teams, including product management, sales, and customer success, to align marketing initiatives with business objectives and drive customer engagement.

- Conduct market research and analysis to identify trends, competitive landscape, and customer needs, and translate insights into actionable marketing strategies.

- Oversee the creation of high-quality content assets, such as blog posts, whitepapers, case studies, videos, and infographics, to drive thought leadership and generate leads.

- Implement and optimize digital marketing initiatives, including SEO, SEM, PPC, advertising, social media advertising, and conversion rate optimization.

- Monitor marketing performance metrics, track campaign effectiveness, and provide regular reports and insights to key stakeholders.

- Manage the marketing budget, allocate resources effectively, and ensure ROI on marketing investments.

- Stay up to date with industry trends, emerging technologies, and best practices in marketing to drive continuous improvement and innovation.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.

- Minimum of 8 years of experience in marketing, with a focus on digital marketing, content marketing, brand development, and inbound business.

- Proven track record of successfully developing and executing marketing strategies that drive brand awareness, customer acquisition, and revenue growth.

- Strong understanding of the SaaS industry, market dynamics, and customer behavior.

- Expertise in creating and managing brand identity and messaging across various channels.

- Experience in developing and implementing digital marketing campaigns, including, SEO, SEM, PPC advertising, social media advertising, and conversion rate optimization.

- Excellent analytical skills, with the ability to interpret data and translate insights into actionable marketing strategies.

- Strong leadership and team management skills, with the ability to collaborate effectively with cross-functional teams.

- Exceptional communication and presentation skills, with the ability to articulate complex ideas and influence stakeholders.

- Proactive and results-driven mindset, with the ability to thrive in a fast-paced, high-growth environment.

Note: This job description outlines the general nature and key features of the role. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. Additional tasks may be assigned based on company needs and the individual's expertise.