Trade Marketing Role - FMCG

Planning & execution of Trade marketing promotions/programs for entire brand portfolio across channels/region :

- Build calendar for each activity on the basis of building blocks.

- Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales team (GMs/RSMs)

- Tracking and monitoring of the same through proper tracking mechanism

- Planning and execution of occasion/festival/event based promos/programs

- Planning and execution of loyalty programs for Trade partners and aligning them to business goals.

- Develop CCP programs in coordination with brand team and execute the same though the regional Trade marketing and sales team.

New business development - expansion/activation :

- Planning execution of Portfolio Model stores

- Assist GMs in execution of new outlet/town opening plan

Visibility :

- Plan/implement merchandising/visibility progress

- POSM sourcing & execution

- Vendor management

Cost and process compliance :

- Budgeting for TM spends across all brands/channels/regions

- Process/Policies/Protocol to comply with SOM specified requirements on Trade Marketing

- Prepare cogent data analysis of effectiveness of money spent

Training and Development of Front Line :

- SE/SR/Merchandiser/3P manpower - Training/Motivation/coaching

- Tracking effectiveness and take corrective actions

People development :

- Motivation/ Coaching/ Training of each team member to align the TM team towards the business objectives

- Set clear objectives with each team member which are consistent to organizational goal

- Review progress results, objectives and take corrective actions

- Set training objectives for the team to ensure development