Trade Marketing Manager - FMCG

1. To develop a suitable marketing strategy and action plan consistent with the share and volume objectives of the business.

2. To liaise with the larger regional marketing teams in order to ensure that regional marketing and promotional activities are consistent with overall brand image and values.

3. To actively ideate and execute activations for premium consumers based on in depth research of the consumer mindset.

4. To monitor the field marketing budget for its effective utilization and undertake course-correction if required.

5. Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.

6. To liaise with the national sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.

7. To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's brand's image in the course of conducting various consumer/ trade promotions.

8. Assist in and co-ordinate national level market research activities in co-ordination with various stakeholders.

9. Work closely with the and brand/ marketing team to champion and manage the zonal and local marketing and promotional activities.

10. Provide strategic value to the brand ensuring it reaches the target segments quickly and effectively; thereby consistently maintaining the national and international brand image.