Trade Marketing Manager - FMCG

Job Function

Sales

Principal Accountability

Brand Strategy & Business Planning - 30%

- Create and Own the Brand-wise / State wise / Seed-wise Volume Plans along with Consumer Marketing Team for areas of responsibility

- Create AOP for Brands in coordination with Marketing and Pricing Teams at State / ASM Level

- IBP Owners for Categories (National Level) and Geos (Region Level) [Sales & Marketing Activity Grid (SMAG) and Demand Review]

- Deep Dive into Nielsen Analytics to track progress, uncover opportunities, identify issues to drive brand / channel volumes

- Partner with Region on KEY STRATEGIC Projects to Drive Growth for Key Geo / Category combinations for

- Influence Field Sales Leadership to align to Brand / Channel Strategy

Channel Strategy & Activation - 20%

- Devise 24 month Channel Strategy to develop Channels of responsibility in coordination with Sales Leadership

- Design and Manage WS Loyalty Program | ISS Retail Program.

Execution Excellence - 20%

- Be the Driving force behind On the ground / Store activation / BTL Activities / New Launches / Innovations

- Ensure Optimal Pricing as per established benchmarks in close coordination with Pricing to deliver Weekly Integrated business planning (IBP) Estimates while delivering Contribution Margin Goals

- Effectively design and communicate Trade Activation to Field Leadership (ZSM/BM/ASMs)

Commercial Excellence - 10%

- Responsible to ensure ROI of various activation in the BTL Activation space

- Manage Trade Marketing Budgets and maintain high degree of commercial discipline

People Leadership - 10%

- Nurture and Develop Talent within own and extended team

- Mentor Young Leaders within the organization and help them grow

Education & Experience

- MBA/ Graduate.

- 2 - 3 Yrs of Field Leadership (ASM - GT / MT) + 1 to 2 years of Regional / National Trade Marketing Experience at leading FMCG Organisations

- GT+MT/ECOM Experience desired

- Analytical Decision Making

- Cross Functional Collaboration and Networking

- Influencing without Power

- Strong Communication Skills (Oral and Written)

- Execute Exceptional Results