Trade Marketing Manager - FMCG

Trade Marketing Manager

Gurgaon

LI Consulting works with its clients through the complete course of their expansion into the Indian market, acting as their local on-ground associate. LI Consulting has its India office in Gurgaon and has a nationwide reach for all its operational activities. We believe in providing quality solutions to our clients that are efficient, holistic and tailored to their needs. We combine local market knowledge with sector expertise to help businesses overcome the greatest hurdles in their journey into India.

Our Talent Acquisition Services have served clients especially well, with many companies hiring their first employees through LI Consulting. We take pride in understanding the requirements and leverage our network in identifying ideal candidates fitting the role.

The client, headquartered in Japan, is a pioneer in blade manufacturing including shaving razors, kitchen knives, surgical tools and scissors. The 100+ year old company has over 10,000 products and presence in Japan, USA, Europe, China, Hong Kong, Vietnam and India.

Position : Trade Marketing Manager

Experience : 5-6 Years of experience in Sales & Distribution in the FMCG sector

Reporting to : General Manager Sales

Position type : Permanent, Full-time

Scope/Dimensions of the Role: The Trade Marketing Manager negotiates with agencies and suppliers to get the best possible terms. S/he is also supposed to ensure the timely and accurate reporting from field and regions. It is also required that the sale channel is managed properly which would include the coverage, business and activation. The role holder should be alert about the market developments that are unique to the trade.

Responsibilities Financial :

- Coordinate, monitor, and control effective and efficient usage of promotions and equitable allocations of budget across areas.

- Ensure Sales team remains within all allocated promotional budget.

Sales Analysis, Key Account Management, Test Marketing :

- Analyze reports (like KPI track etc.) and give qualitative & quantitative feedback to Sales Manager for better business decisions.

- Carry out market analysis and gather insights from actual visits to customers/consumers.

- Coordinate with Sales Manager and central sales, to develop and compile market reports to monitor business.

- Study research data and identify issues, by category and suggest ways to expand numeric and weighted distribution, share of shelf etc.

- Design, implement, negotiate and monitor all key account programs in the region with support from central sales team.

- Monitor the progress of all Test Marketing initiatives ongoing in this region.

- Analyze reports and suggest improvements to central sales and category on decision making for a national rollout.

Trade spends and trade promotions management

- Ensure effective and efficient implementation and utilization of promotions

- Coordinate joint promotions and tie ups with other companies to make the most of funds available

- Collect information and provide feedback on effectiveness and efficiency of trade promotions

Placement & Field force activation

- Coordinate, allocate, monitor and maintain data on effective installation and utilization of visibility tools and other POP material, brochures, leaflets etc.

- Monitor key account display units and their maintenance

Competitors Activities, Coverage Distribution and Channel management

- Have the complete data of the region by number of towns POP strata wise, profile of towns, number of outlets- category wise and class wise

- Study and suggest corrective actions on territory organization at area level for effective and efficient coverage

- Prepare detailed launch plans for NPD, assist sales to prepare STORM plans, and BTL plans for the launch

- Monitor distribution build up during launch and all NPD launch reports, from field to central sales

- Set-up off take tracking panel at the local level to monitor off takes and track quick learning from the report

Professional Attributes :

- Post Graduate in Business Management with 5-6 Years of experience in Sales & Distribution in the FMCG sector

- Strong knowledge of field sales and trade marketing

Personal Attributes :

- Results oriented, entrepreneurial and self-motivating

- Ability to interface well

- Broader vision, can look ahead and forecast well

- Tenacious and resilient, driven to achieve even when faced with obstacles

- Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams

- Creative and innovative in designing schemes

- Sound commercial understanding of business issues/opportunities

- Clear understanding of sales and marketing strategy and planning issues

- Strong analytical skills with ability to develop strategies, tactics and measurable implementation

We are looking for a natural sales person with good communication skills and organizational reporting skills.