About Tracxn: Tracxn (www.tracxn.com) is a Bangalore based product company providing a research and deal sourcing platform for Venture Capital and Private Equity Funds, Fortune 500 Corporates, and professionals working around the startup ecosystem. We are one of the largest providers of data around the start-up ecosystem globally. Our coverage extends to over 425K startups across 230+ sectors in 200+ countries. We are backed by institutional investors such as SAIF Partners, and prominent angel investors such as Ratan Tata, Nandan Nilekani, Sachin Bansal and Binny Bansal. We are a team of 600+ working professionals serving customers across the globe. Our clients include Funds like Andreessen Horowitz, Sequoia Capital, Accel Partners, NEA; and Large Corporates such as ING, Societe Generale, LG and Royal Bank of Canada. Role: This is a leadership level position having responsibility of the entire Marketing function at Tracxn. The marketing department is expected to be one of the main drivers of Tracxn's growth. This role is based out of Bangalore. Responsibilities: 1. Strategy, Blueprint & Delivery: - We largely use content and account based marketing to distribute Tracxn's product - Refine and develop the existing marketing strategy and build consensus among relevant stakeholders - Detail out the strategy into multiple initiatives and design the blueprint for each of these initiatives - Define, implement and own the required org structure of the marketing department aligning to the marketing strategy and blueprint - Collaborate with recruitment team to hire and onboard the marketing team to ensure effective implementation of designed strategy and blueprint - Establish effective collaboration in the marketing team to ensure timely and quality delivery - Incorporate Tracxn's culture of continuous improvement by seeking regular feedback from stakeholders 2. Product Marketing: - Define the overall plan for product marketing team and work closely with the team to deliver it. The following points list out some of the initiatives that are already planned. - Design and develop the website home page based on understanding of our customers and offerings - Understand the different modules offered on Tracxn's platform and build content to explain key highlights, customer problems that are solved, and how to effectively use all the modules. - Segment the potential customer base, understand the use cases for each segment, and develop customized landing pages to communicate the same - Design, implement and own initiatives to communicate the value proposition using rich content & marketing collateral's including white papers, case studies, testimonials, brochures and customer videos - Design the navigation flow for customer landing pages on Tracxn's website, and develop content for each of the customer segments - Collaborate with the Product team to manage product updates and newsletters, and to communicate new features and product hacks to build customer engagement and enable users to leverage our platform better 3. Newsletter Operations: - Design, implement and own the strategy for delivery of newsletters and short content videos via online channels including email marketing, blog, and social media - Collaborate with Product and Analyst team for development and delivery of content pieces and customized newsletters to customers 4. Lead Management: - Establish an understanding of customer use cases and design CTAs on the platform for effective nurturing and assignment to sales team - Design a process to monitor interaction by unpaid users on Tracxn's platform and make changes to enable a more robust trial experience which helps them understand the use case - Design an automated process to capture inbound leads and assign them to the sales team, and make changes to the process to ensure improved conversion and enhanced customer experience - Launch features on the platform that allow prospects to collaborate with our inside sales team on demand (via chat, calendar scheduling, click-to-call, and call back requests), and to do self-checkout 5. Communications & PR: - Manage communication of Tracxn's brand across different platforms including blogs, news and social media, SaaS marketplaces, and other channels 6. Partnerships: - Develop and execute the events strategy of Tracxn, including setting up Tracxn organized events / partnerships for external events, and collaborating with other internal teams to represent Tracxn at these events - Identify new content partnership opportunities and foster strong collaboration for co-branded reports 7. Team Management: - Design robust processes for all the activities conducted with the Marketing Department and implement them within the team - Conduct 1-on-1s with direct reportees on a daily basis. Provide mentorship and constructive feedback on the approach, quality and throughput of the final output of all work done by the reportees - Responsible for performance management and compliance of processes within the team including appraisals,monthly ratings, discipline, etc. Requirements: - At least 8 years of total work experience - Experience at a leadership level in marketing would be preferred - Must have managed a team of at least 4 members for a minimum of 2 years - UG / MBA from a Tier 1 college is preferable - High intent of getting things done. - Strive for excellence. Strong commitment to improve things every day. - Ability to take decision based on sound logical arguments. Willing to take feedback and adopt it in their work - Exceptional problem solving skills. First principles person. - Willingness to relocate to Bangalore Founders: - Neha Singh (ex-Sequoia, BCG | MBA - Stanford GSB) - Abhishek Goyal (ex-Accel Partners, Amazon | BTech - IIT Kanpur)

Bangalore

Tracxn - Head - Marketing - IIT/IIM 

Tracxn - Head - Marketing - IIT/IIM  ,Job Description for Tracxn - Head - Marketing - IIT/IIM  in Tracxn in  Bangalore for (8-15) years of experience. Apply Now!

Job Description for Tracxn - Head - Marketing - IIT/IIM  in Tracxn in  Bangalore for (8-15) years of experience. Apply Now!