Tractor Junction - Head - Marketing

Job Summary:

We are looking for an experienced and enthusiastic Marketing professional who'll lead and drive our marketing efforts including positioning, messaging, product marketing, demand generation, digital marketing, ATL & BTL activities, agency relationships, and customer/partner marketing. We are looking for someone who is obsessed about building brands & filled with explosive ideas!

Key Responsibilities:

- Manage and controlling the brand portfolio budget.

- Manage the Brand strategy and execution (Conceptualization to execution).

- Manage digital footprints of all the brands.

- Plan branding initiatives, ATL and BTL activities for the brands.

- Manage the media agencies.

- Build on the PR and marketing communications touch points for the brand.

- Manage consumer research for the brands and deliver initiatives in accordance.

- Being able to be a speaker at various events, webinars with Influencers and Thought leaders & ability to be an author.

- Recruit, engage and retain top marketing talent. Prior experience of leading a team is preferred, as is the ability to motivate and rally a team around a common vision

- Capability to launch in new geographies at minimal cost & to enlarge our marketing footprint via; virtual events, field marketing, growth hacking, influencer marketing.

- Track record of delivering meaningful marketing programs that drive business success.

- Consistently demonstrate clear and concise written and verbal communication skills.

- Experience building communications strategies to deliver business KPIs highly desirable.

- Intellectually curious, proactively seeking and developing new opportunities.

- Should have a high level of ownership and vision for the brands

Eligibility Criteria:

- Post Graduation or MBA preferred in Marketing & Business

- Well versed with Analytical tools and CRM

- Excellent verbal and written communication

- 4-8 years of work experience in the relevant field/industry

- Personal drive to plan, prioritize, deliver results even on tight deadlines.

- Passionate about working with early age Startups

- Expertise of working in Rural markets will be preferred.