Toppr - Specialist - Social Media/Video Content Marketing

Toppr is looking for its YouTube Marketing Specialist. In this role, you'll be responsible for ensuring that Toppr's YouTube channels continue to grow and provide engaging content to a growing list of subscribers.

Your role will include :

- Increase views and subscribers of Toppr's Youtube channels

- Design strategies to improve the performance of Toppr's YouTube channel.

- Optimise videos for YouTube. This includes using correct tags, category descriptors, right keywords and video captions to ensure that potential viewers find the video.

- Build Toppr's brand on YouTube with content and audience targeting.

HOW YOU'LL RAMP:

First week :

- Induction programme:

- Understand Toppr's journey, its values and mission.

- Spend time with the Marketing, Product, Sales and Finance teams to get up-to-speed on Toppr's offering, its competition, and future outlook.

By Day 30:

- Conduct research: Explore and analyze Toppr's YouTube reach and discover ways to optimise it.

- Create YouTube strategies that can be integrated in Toppr's existing marketing strategy.

- Keep the YouTube channel regularly updated with new and engaging content.

WHAT YOU'VE ACCOMPLISHED... SO FAR

Education: A graduate/PG degree from a Tier I institute

Experience :

- At least 1 year experience in Youtube Marketing

- Hands-on experience in marketing video content is an advantage.

Knowledge: Commercial acumen

Soft Skills:

Calculated risk-taking: Intuitiveness to experiment

Analytical: Keen interest in analyzing data, and transforming it into actionable marketing strategies.

Communication: Ability to convey the right message and build a connection with people.

Self-driven: Willing to roll up your sleeves and get things done.

ABOUT TOPPR :

Toppr is India's leading edtech company with a mission to make learning personalised. Our adaptive after-school learning app for classes 5th to 12th is used by over 50 lakh students. We have the widest syllabus support that covers over 20 subjects, 20 boards, and 50 exams. We believe each child is unique with distinct learning needs. We are building Toppr as an adaptive platform to increase engagement, optimize learning and improve outcomes for all students. Toppr was started in 2013 by IIT Bombay alumni Zishaan Hayath and Hemanth Goteti and is backed by venture capital firms like Eight Roads, Helion, Kaizen and SAIF.