ToothSi - Manager - Marketing

Manager - Manager - Marketing (Dubai)

About toothsi :

We are a new age startup in the beauty and self-care industry providing smile correction services at home. We utilize advanced technology to bring teeth straightening to the user's doorstep with our invisible, affordable and comfortable clear aligners. We are a well-funded (>25 million USD) and rapidly growing organization currently operating in Mumbai, Bengaluru, Delhi, Mumbai, Hyderabad & Ahmedabad with our sights on establishing a PAN India & soon International presence.

What we offer :

- A young and ego-free work culture

- A role in a business with rapid growth to make part of your story

- High ownership-high achievement environment with huge personal growth potential

- A bias to action nurturing innovation and creativity across functions

- Start-up business and process challenges to aid learning in collaboration & problem solving

- No compromise on industry standard remuneration

Know more about what we do on -

www.toothsi.in

Know about how the product works -

https://www.youtube.com/channel/UC00fZeErBlOglbEw0V-xTFg/featured

About the role:

- Marketing lead who will be responsible for understanding what makes our target audience tick, and for developing marketing campaigns that position our brand according to those motivators in the Dubai market. These marketing campaigns will not only drive customer engagement & response, but will further define our brand's reputation and image in relation to the market.

- Experience working with big brands within the B2C segment will be preferred. This will be a people management role and the ideal candidate will have experience in a similar role with a team size of 7-8 people, who will be willing to take up an individual contributor role when needed.

- Experience: 5-7 years of experience as a Marketing Manager for high-growth digital first brand, or integrated (online+offline) Account Planning experience from a reputed communications agency will be preferred. Agency handling experience will be a plus.

Responsibilities:

- Drives the evolution of the brand and its positioning, build brand proposition for the new products to be launched.

- Develops & executes a strong Digital Marketing, Social Media and Alliances strategy for the new brand, building cutting edge engagement and experience for the new age consumer

- Leverage data analytics, marketing technology and customer insights to plan, develop and execute marketing communications and content initiatives in order to increase market share, ROI and achieve new business goals.

- Driving Social Media strategy across platforms effectively, building strong Content and Influencer marketing initiatives

- Building Innovative ways to drive more organic and Direct traffic. Creating digital content to enhance brand image and drive sales through a strong social connect.

- Ability to analyse key metrics to measure success of mainline ATL & BTL marketing, content marketing programs, digital marketing campaigns and SEO efforts.

- Brand Strategy, Positioning and Activation Strategy and execution ownership

- Communication planning (ATL/BTL) media planning and buying

- Leads and mentor a growing team of marketers across a broad set of functions including brand management, content, and digital marketing.