Toothsi - Category Head - Business

Category Head - Business

Responsibilities:

- To build and lead the oral care product business for Toothsi. Own the complete P&L of the brand and work with various stakeholders to scale the business as per the AOP

- Build a solid team comprising a sourcing manager, and e-commerce manager and work with other stakeholders such as the sales head, marketing head, e-com partners, operation team, and agency partners to successfully build the business

- Own the new product development, marketing communication, sourcing, performance marketing, content, consumer insight and revenue charter for the product business

- Scale the business to a sizeable scale in the next 2 years as per the plan (it will be co- created by the incumbent with the founder) with robust unit economics

Desired Skillset:

- Prior experience of 4-5 years of building a digital/omnichannel business in a fast-paced startup

- Team management experience in building and leading a high-performing team

- Hands-on experience of e-commerce sales and DTC sales is a plus

- Ability to work in a fast-paced 0-1 setup

- Bias for data and ability to quickly iterate basis new data

- Entrepreneurial mindset