ToneTag - Product Marketing Manager - D2C & Partnerships

Job Title: Product Marketing Manager - (D2C & Partnerships)

Location: Mahadevpura,Whitefield

Company: ToneTag - Naffa Innovations Pvt Ltd

About Us: ToneTag is a leading fintech company specializing in sound-based proximity communication and payments. We are committed to innovation and excellence, providing cutting-edge solutions to our clients. Join us to be part of a dynamic team that is shaping the future of fintech.

Key Responsibilities:

- D2C Marketing: Lead the strategy, planning, and execution of D2C product marketing campaigns, ensuring a consistent brand narrative and compelling consumer messaging.

- Marketplace Strategy and Management: Develop and optimize go-to-market strategies for D2C products across marketplaces such as Amazon and other e-commerce platforms. Implement best practices for listing optimization, A+ content, ad campaigns, and customer reviews.

- Brand Management: Serve as the brand custodian, ensuring all consumer-facing content aligns with brand values and positioning. Collaborate with creative teams to develop and refine brand assets.

- Enterprise Partnerships: Identify, manage, and grow strategic marketing partnerships with enterprise clients. Develop co-marketing initiatives that amplify brand reach and increase consumer engagement.

- Performance Tracking & Analytics: Track and analyze key performance metrics, including sales performance, customer engagement, and marketplace insights. Leverage data to drive strategic decisions and optimize campaign effectiveness.

- Cross-functional Collaboration: Work closely with product, sales, and operations teams to ensure alignment on product launches, inventory management, and customer support.

Qualifications:

- Experience: 6+ years in product management or marketing roles focused on D2C products, marketplace marketing, and/or enterprise partnerships.

- Marketplace Knowledge: Proven track record managing listings, campaigns, and promotions on marketplaces like Amazon and familiarity with D2C strategies.

- Partnership & Brand Management: Experience in managing marketing partnerships with enterprise clients and developing brand strategy and messaging.

- Analytical Skills: Ability to leverage analytics to measure marketing performance and inform strategic decisions.

- Strong Communication Skills: Excellent written and verbal communication skills with a keen eye for detail and brand alignment.

Preferred Skills:

- Prior experience in consumer electronics or hardware is a plus.

- Familiarity with tools like Amazon Seller Central, AMS, and analytics platforms for data