TO THE NEW - YouTube Channel Optimizer

YouTube Optimizer

About Company:

TO THE NEW (TTN) is a new-age Digital Technology Services Company providing digital transformation, media services, digital marketing and analytics services to large enterprises in varied domains. As a part of our Media Services, we offer a comprehensive portfolio of advanced, secured, scalable and cost-effective media services and solutions. We serve leading global media brands across studios, broadcasters, MCNs, distributors, & OTTs worldwide to drive maximum audience engagement & monetization with our highly evolved end-to-end media services.

TO THE NEW is amongst the fastest-growing technology companies globally with a CAGR of 50% since 2017. Established in 2008, our passionate team of 1500+ - Newers is spread across delivery centres in New Delhi, Dubai, and New Jersey. TO THE NEW has been a consistent winner of the - Great Place to Work award since 2015 and ranked #47 in the top 100 companies in India to work for in 2019.

We take pride in our culture driven by passion for making an impact through technology and is backed by our emphasis on learning and development. Get a sneak peek of our work-culture here.

Responsibilities:

1. Monitor publisher channel activity, analyze performance, identify areas of improvement, and recommend ways to increase publisher generated revenues/views/ranking on YouTube

2. Proactively monitor traffic sources on YT channels

3. Set and manage monthly, quarterly and annual goals for channel growth

4. Carry out basic edits to adapt the material for the platform (when required)

5. Help the team with creating monthly reports for clients YouTube Channel Growth

6. Generating Revenues & Increasing YouTube Revenue Ranking & Optimizing Videos

7. Channel Analysis & Competitor analysis

8. Optimising and creation of Video Tags, Title & Description

9. Content Modification as per YouTube Search Trends

10. Driving Views & Traffic to Videos Content Creation & Editing with Team & Competitor analysis

Must have :

1. Have previously worked with online video, social media, or ideally the YouTube platform itself.

2. This could have been at a multi-channel network, a broadcaster, a production company, or as a standalone YouTube creator

3. Knowledge of YouTube optimisation tools such as VidIQ and Tubebuddy

4. Have the ability to generate ideas and concepts independently as well as working within a team

- Understanding of Video SEO