TO THE NEW - Technical Content Marketer

About TO THE NEW:

TO THE NEW (TTN) is a new-age Digital Technology Services Company providing digital transformation, digital marketing and digital analytics services to large enterprises in varied domains. We cover the full spectrum of Digital Marketing Services ranging from SEO, Social Media, Content Marketing to Marketing Automation and Digital Analytics. Founded in 2008, TTN is one of the fastest-growing companies with a growth rate of over 60% since 2017. Our passionate team of 2000+ "Newers" is spread across our delivery centers in Delhi, Dubai, NYC, and Sydney. TO THE NEW is a consistent winner of the prestigious 'Great Place to Work' award since 2015 and ranked #47 in the 'Top 100 companies in India to Work' for in 2019. Recently TTN was also recognized as one of the 'Top 25 India's best IT & IT-BPM workplaces'.

We take pride in our culture which is driven by a passion for making an impact through technology and is backed by our emphasis on learning and development.

Responsibilities:

- You would be telling compelling stories and thought leadership content in various formats and multiple topics ranging from Cloud, DevOps, Product Engineering, Industry 4.0, SAP, ERP, and more

- You would be responsible for creating, assimilating, and conveying technical information in a persuasive, non-technical, concise and effective manner

- You will gather information from many sources and author it into a document with an aim to simplify complex concepts or processes to maximize reader comprehension using a creative and persuasive writing style

- Build technology content assets customized from the lens of industry / verticals such as CPG, Telco, Retail, Technology, Fintech, among others

- Understand business focus and their accelerators, frameworks, IPs to build meaningful content around specific business line

- Work alongside other content marketers and collaborate with designers, technical teams, and practice teams to get the desired results

- Create a content calendar considering customer requirements

- Build storyboards, whitepapers, PR, product / solution video scripts, ebooks, infographics, landing page content, copywriting for media creative and social media assets, emailers, brochures and so much more

- Choose the right marketing mix and help disseminate / syndicate the content assets for maximizing traffic, engagement, views, followers, and other relevant KPIs

- Understand and help repurpose existing content assets to snackable content pieces such as short videos, gifs, carousels, presentations and more.

- You will be responsible for setting the tone of technical communication through the use of spacing, images, typefaces, etc

- Ensure hygiene in assets such as depth, tone, grammar, spellings, tense, sentence structure

Must Have:

- At least 4-5 years of experience in writing technical content for B2B tech services/products

- Knowledge of multiple formats and tonality such as whitepapers, ebooks, infographics, video scripts, emailers, social media creatives, GIFs, ad copies, ad creatives, among others

- Excellent written and verbal communication skills, proficiency in the English language is a must

- Excellent at long-form content for web and short-form copywriting for social media

- Basic understanding of social media marketing, SEO, and Google Analytics

- Ability to write and edit in a variety of styles and format for a different audiences

- Meet deadlines and ensure quick turnarounds in a rapidly changing environment

- Self-motivated with a passion for content, proactive and multitasker with an ability to get the

job done with minimal supervision.