TO THE NEW - Senior Executive/Assistant Manager - Marketing

TO THE NEW - Senior Executive/ Assistant Manager - Marketing

About TO THE NEW:

TO THE NEW (TTN) is a new-age Digital Technology Services Company providing digital transformation, digital marketing and digital analytics services to large enterprises in varied domains. We cover the full spectrum of Digital Marketing Services ranging from SEO, Social Media, Content Marketing to Marketing Automation and Digital Analytics.

Founded in 2008, TTN is one of the fastest-growing companies with a growth rate of over 60% since 2017. Our passionate team of 2000+ "Newers" is spread across our delivery centers in Delhi, Dubai, NYC, and Sydney. TO THE NEW is a consistent winner of the prestigious 'Great Place to Work' award since 2015 and ranked #47 in the 'Top 100 companies in India to Work' for in 2019. Recently TTN was also recognized as one of the 'Top 25 India's best IT & IT-BPM workplaces'.

We take pride in our culture driven by passion for making an impact through technology and is backed by our emphasis on learning and development. Get a sneak peek of our work culture here.

Job Description:

Key responsibilities include:

- Develop strategies and managing marketing campaigns across digital, social, print, broadcast platforms to build the credibility of brand and to ensure that products and services meet customers' expectations

- Work with creative teams developing creative briefs and media plan for campaigns

- Analyse the success of marketing campaigns and creating reports

- Supervise advertising and other forms of marketing across channels (digital including social, offline, email, print, tv, outdoors) to maintain consistency in branding

- Work on creating and identifying new opportunities to generate content, engage thought-leaders and increase awareness of the business unit

- Responsible for generating and managing PR relationships and manage associations with portals and influencers

- Plan the messaging, aid in collateral creation and promote the event through a multi-channel marketing strategy

- Manage budgets on media and agency spend Meet with clients and working with colleagues across multiple functions (product, sales, BD, PR) to drive branding and marketing deliverables

- Responsible for creating and promoting premium marketing resources such as whitepapers, eBooks and blogs Create, run, and manage multiple campaigns for various service lines of TO THE NEW to increase the brand awareness.

- Collaborate with the team to brainstorm topics and come up with business centric ideas, to improve the ROI on the marketing efforts

- Develop fresh content ideas and draft creative and engaging social media copies across different networks such as Twitter, LinkedIn, and Facebook

- Implement an integrated Branding and Public Relations plan catering to internal and external audiences and aligned to the overall TTN brand

- Repurposing and creating marketing assets which are shareable and downloadable

- Stay updated with industry best practices and implement strategies to increase Brand reach

Must have:

- MBA in Marketing with 2-6 years of relevant experience preferably in the IT/IteS industry

- Self-motivated with a passion for content, brand and digital marketing

- Understanding of key metrics to measure the success of marketing initiatives

- Multitasker with an ability to get the job done

- Excellent written and verbal communications Knowledge of marketing automation software and tools

- Must have experience in creating and running campaigns for IT/ITes services