TO THE NEW - Senior Account Manager/Account Director - Digital Marketing

To The New - Senior Account Manager/Account Director - Digital Marketing

About TO THE NEW:

TO THE NEW (TTN) is a new-age Digital Technology Services Company providing digital transformation, digital marketing and digital analytics services to large enterprises in varied domains. We cover the full spectrum of Digital Marketing Services ranging from SEO, Social Media, Content Marketing to Marketing Automation and Digital Analytics.

Founded in 2008, TTN is one of the fastest-growing companies with a growth rate of over 60% since 2017. Our passionate team of 2000+ "Newers" is spread across our delivery centers in Delhi, Dubai, NYC, and Sydney. TO THE NEW is a consistent winner of the prestigious 'Great Place to Work' award since 2015 and ranked #47 in the 'Top 100 companies in India to Work' for in 2019. Recently TTN was also recognized as one of the 'Top 25 India's best IT & IT-BPM workplaces'.

We take pride in our culture driven by passion for making an impact through technology and is backed by our emphasis on learning and development.

Job Description:

- TO THE NEW is looking for a seasoned Senior Account Manager/Account Director in the Digital Marketing Business Unit. If you are passionate about content marketing and love to work with a passionate team of digital technologists and marketers, then please don't stop reading.

- A Senior Account Manager/Account Director is responsible for a portfolio of accounts in Digital Marketing covering various components from B2B Marketing, Content Marketing, Social Media Marketing, SEO, among other channels.

- She/He would mentor a team of account managers, executives, and content marketers.

- She/He would be responsible for end to end delivery of digital and content marketing projects/client deliverables. Working closely with the senior management, she/he would be responsible for business development/pre-sales pitch presentation and account mining.

Key responsibilities include:

- Manage overall agency/client relationship ensuring smooth operations and establish rapport and long-term relationships with the clients. Manage relationships with large clients independently

- Ensure client retention and revenue growth

- Work with senior management for new initiatives

- Understand the business and marketing requirements of existing and new clients and propose content formats, tonality, narrative, and assets

- Manage and mentor a team of Account/Client Servicing Managers, Account Executives, and Content Marketers

- Provide strategic direction and consulting to clients and help them achieve their B2B and Content Marketing objectives

- Create effective content strategies while closely working with the planning and creative teams

- Implement sound project management processes and tools for delivery and execution

- Guide design and video teams in conceptualizing technical concepts and translating them into impactful stories

- Ability to work in tight timelines over a variety of formats including whitepapers, ebooks, infographic, videos, ad copies, creatives, brochures, GTM assets.

- Knowhow of B2B technology services like Cloud, DevOps, Data Engineering, ERP, Product development, Digital Transformation, among other advances

- Understanding of B2B marketing nuances such as Account Based Marketing, Email Automation, among others

Must have Skills:

- 8-10 years of total experience

- Minimum experience of 5-6 years in B2B Tech Services / Vertical Marketing / B2B Marketing

- Excellent verbal and written communication

- In-depth understanding of B2B and Content marketing

- Knowledge of various tools, platforms, technologies in digital marketing ; leading social media platforms, publishing tools like Hootsuite, Google AdWords, Google Analytics, MailChimp, HubSpot and more.

- Proven track record of managing and growing client relationships and portfolio or executing large-scale marketing campaigns and projects in corporate marketing teams