TO THE NEW - Associate Director - Marketing

About TO THE NEW:

TO THE NEW (TTN) is a technology services company that designs, builds, & runs digital products and platforms for Fortune 500 companies, enterprises, SaaS, and consumer tech companies. We are recognized by global analyst firms like Gartner, Everest, ISG, and Zinnov for our capabilities in Digital Engineering, Cloud, and Data & Analytics. We have deep expertise in Experience design, Open source technologies across Web, Mobility, CMS, diverse Cloud infrastructures, DevOps, Big data & analytics, Quality, and test automation; combined with proven experience in Agile methodologies.

Founded in 2008, TTN is one of the fastest-growing companies with a growth rate of over 60% since 2017. Our passionate team of 2000+ "Newers" is spread across our delivery centers in Delhi, Dubai, NYC, and Sydney. TO THE NEW is a consistent winner of the prestigious 'Great Place to Work' award since 2015 and ranked #47 in the 'Top 100 companies in India to Work' for in 2019. Recently TTN was also recognized as one of the 'Top 25 India's best IT & IT-BPM workplaces'.

We take pride in our culture driven by passion for making an impact through technology and is backed by our emphasis on learning and development. Get a sneak peek of our work culture here.

Role:

We are looking for a talented marketer to execute marketing initiatives with an objective to increase brand awareness and lead generation. You'll be a key part of the marketing team, building thoughtful content, creating powerful stories and executing high-octane and strategic brand campaigns. You'll decide the best way to present content to our audience, keep track of metrics associated with your work, and use the content to grow our audience and leads.

Responsibilities:

- Develop strategies and managing marketing campaigns across digital/social to build the credibility of brand and to ensure that products and services meet customers' expectations

- Work with creative teams developing creative briefs and media plan for campaigns

- Supervise advertising and other forms of marketing across channels to maintain consistency in branding

- Work on creating and identifying new opportunities to generate content, engage thought-leaders and increase awareness of the business unit

- Responsible for generating and managing PR relationships and manage associations with portals and influencers

- Responsible for creating and promoting premium marketing resources such as whitepapers, eBooks and blogs

- Create, run, and manage multiple campaigns for various service lines of TO THE NEW to increase the brand awareness.

- Collaborate with the team to brainstorm topics and come up with business centric ideas, to improve the ROI on the marketing efforts

- Develop fresh content ideas and draft creative and engaging social media copies across different networks such as Twitter, LinkedIn, and Facebook

- Implement an integrated Branding and Public Relations plan catering to internal and external audiences and aligned to the overall TTN brand

- Repurposing and creating marketing assets which are shareable and downloadable

- Stay updated with industry best practices and implement strategies to increase Brand reach

Must Have:

- MBA in Marketing with 10+ years of relevant experience in the IT/Tech services industry

- Self-motivated with a passion for content, brand and digital marketing

- Understanding of key metrics to measure the success of marketing initiatives

- Multitasker with an ability to get the job done

- Excellent written and verbal communications

- Knowledge of marketing automation software and tools

- Must have experience in creating and running campaigns for IT/ITes services