TO THE NEW - Assistant Manager - Marketing Automation

About TO THE NEW:

TO THE NEW (TTN) is a new-age Digital Technology Services Company providing digital transformation, digital marketing and digital analytics services to large enterprises in varied domains. We cover the full spectrum of Digital Marketing Services ranging from SEO, Social Media, Content Marketing to Marketing Automation and Digital Analytics.

Founded in 2008, TTN is one of the fastest-growing companies with a growth rate of over 60% since 2017. Our passionate team of 2000+ "Newers" is spread across our delivery centers in Delhi, Dubai, NYC, and Sydney. TO THE NEW is a consistent winner of the prestigious 'Great Place to Work' award since 2015 and ranked #47 in the 'Top 100 companies in India to Work' for in 2019. Recently TTN was also recognized as one of the 'Top 25 India's best IT & IT-BPM workplaces'.

We take pride in our culture driven by passion for making an impact through technology and is backed by our emphasis on learning and development.

Role:

TO THE NEW is looking for a seasoned professional who is passionate about MarTech and marketing automation. The ideal candidate is someone who has experience with marketing automation, in particular HubSpot (Must), Marketo, Salesforce Marketing Cloud, Eloqua, and others. Candidates should be passionate to serve clients and work as their extended team.

Key responsibilities include:

- Consulting, implementing, and delivering marketing automation projects, both for the TTN corporate marketing team and our clients.

- Automation: define the strategy and implement processes for marketing campaigns, including nurturing, scoring and qualification, lead routing, and confutation with other marketing tools.

- Asset management: Create resources such as emails, landing pages, and forms.

- Analytics: design dashboards and reports, track campaign KPIs and ROI.

- System management: perform audits of marketing automation instances and document MA systems.

- Databases: manage email deliverability, data hygiene, and data standardization. Configure database integrations with 3rd party tools/vendors.

- Implementations: design client systems, in conjunction with the practice leader and project manager.

- Integrations: connect the marketing automation instances with CRM systems, WCM systems, and related digital marketing tools and systems.

Must-Have Skills:

- Should have at least 6-8 years of total experience

- Should have at least 4 years of experience in either HubSpot or Marketo

- At least 5 implementations on HubSpot or Marketo

- Hands-on experience on Salesforce.com, Microsoft Dynamics, other CRMs management, lead routing, app installation

- Knowledge of Web technologies (HTML/CSS), JS, Mobile Responsive Design, Digital Marketing

- Positive attitude and ability to work in offshore service delivery model

- Fast-paced: must be comfortable handling high-speed and high volume of daily work, without losing quality

- Customer-first attitude and willingness to go an extra mile

- HubSpot Marketing Software certification(s)

- Marketo Certified Expert certification(s)

- Ability to interact with the client

- Flexible, positive, and a self-starter with an ongoing enthusiastic interest to learn new skills.

- Ability to work comfortably in a fast-moving, nimble team environment.

Good To Have:

- Salesforce Marketing Cloud certification(s)