TO THE NEW - Analytics Role - GTM Implementation

Google Analytics (GTM Implementation) | TO THE NEW

About TO THE NEW :

TO THE NEW (TTN) is a new-age Digital Technology Services Company providing digital transformation, digital marketing, and digital analytics services to large enterprises in varied domains. We cover the full spectrum of Digital Marketing Services ranging from Social Media, Content Marketing, Performance Marketing, Creative, SEO to Marketing Automation and Digital Analytics.

TO THE NEW is amongst the fastest-growing technology companies globally with a CAGR of 50% since 2017. Established in 2008, our passionate team of 1400+ 'Newers' is spread across delivery centres in New Delhi, Dubai, and New Jersey. TO THE NEW has been a consistent winner of the 'Great Place to Work' award since 2015 and ranked #47 in the top 100 companies in India to work for in 2019.

We take pride in our culture driven by a passion for making an impact through technology and are backed by our emphasis on learning and development. Get a sneak peek of our work culture here.

Job Summary : If you are a Good presenter having excellent articulation & Project management skills for a multi-client ecosystem, this is the place to be! You would be working on understanding the client's requirements and working on various deliverables.

Responsibilities :

- Understanding the requirements: Understand, translate client requirements both from business and technology space and provide solutions to achieve those. Advocate insights from data analysis to meet client's end business objectives.

- Client Centric approach: Connect with clients both onshore and offshore in a consultative role as a subject matter expert. Work with multiple clients in a dynamic role that requires multitasking on various deliverables.

- Drive conversations with clients in terms of advocating best practices around implementation & reporting structure of digital analytics structure.

- Perform: Manage campaigns and perform A/B testing using platforms like Optimizely, VWO, and Hotjar.

- Perform sanity checks of analytics accounts in Google Analytics, GTM environment & ability to spot discrepancies & suggest optimization feedback.

- Perform end-to-end implementation of analytics account by drafting requirement document, project plan, the technical document containing project specifics

- Reporting: You must have the ability to create customized tags using triggers and variables in GTM or Telium. You would be creating reports and dashboards using advanced Ms. Excel skills as end deliverables. Create an advanced level of reporting on Business Intelligence platforms like PowerBI, Data-studio, and Tableau

Requirements :

- 3+ Years Google Analytics, GTM, Tealium platforms, Advanced Ms. Excel, Office

- Business Intelligence platforms like Tableau, PowerBI, Qlikview, and DataStudio

- Experience working on Agile methodology and JIRA tool

- Advanced Java-script

- Google Optimizely, VWO, Hotjar

- Statistical knowledge & logical reasoning skills