TO THE NEW - Account Manager/Client Services Manager - B2B Marketing

About the company :

TO THE NEW (TTN) is a new-age Digital Technology Services Company providing digital transformation and product engineering services to ISVs, Consumer Internet, and Fortune 500 companies across the globe. We have deep expertise in Experience Design, Open source technologies across Web, Mobility and CMS's, diverse Cloud Infrastructures, DevOps, Big Data & Analytics, Quality, and Test automation; combined with proven experience in Agile methodologies.

TO THE NEW is amongst the fastest-growing technology companies globally with a CAGR of 50% since 2017. Established in 2008, our passionate team of 1400+ "Newers" is spread across delivery centres in New Delhi, Dubai, and New Jersey. TO THE NEW has been a consistent winner of the "Great Place to Work" award since 2015 and ranked #47 in the top 100 companies in India to work for in 2019.

Responsibilities:

TO THE NEW provides B2B and technology marketing services to its customers, including IT services companies, OEMs, cloud platforms, SaaS products etc.

Overall responsibilities include:

- Own the delivery of B2B & technology marketing projects at TO THE NEW including formulation and execution of content and digital marketing strategy Support in proofreading and editing technology content assets; ensuring that they are framed for CXOs and audiences of the target country for which such content is written such as US, AU, India and so on

- Servicing the clients and ensuring seamless delivery of the projects according to their needs

- Liaise with internal digital marketing teams including - SEO, Social Media, Media, Creative, and Motion Graphics. Debrief them about the project requirements and evaluate the deliverables as received by them before sharing with the clients

- Analytical mindset with ability to create reports and present to clients as required

- Conduct regular syncups and meetings with internal teams and clients to keep a track of relationship and progress of projects

- Monitor existing revenue and ensure the same is maintained and grown from time to time. Mine and penetrate the accounts through effective nurturing and relationship building

- Develop fresh content ideas and draft creative and engaging social media copies across different networks such as Twitter, LinkedIn, and Facebook

- Stay updated with industry best practices and implement strategies to increase demand. Experience in demand generation is a plus

Requirements :

- Worked in the Corporate / Enterprise marketing team of IT services/technology companies

- 4-6 years of experience

- Ability write and edit in-depth technology content in different formats such as whitepaper, blogs, videos and more for different audiences

- Understanding of digital marketing concepts like SEM, SEO, and Social Media

- Understanding of tools in social media, listening, marketing automation is a big plus

- Understanding of email marketing including strategy and setup is nice to have Has owned and executed multiple projects in tight deadlines

- Excellent communication skills, verbal and written

- A doer with a passion for content, B2B and digital marketing

- Ability to think on their feet and have a solution-centric approach