Titan - Senior Officer/Executive

Scope of the role :

Understanding dormancy and taking steps in reducing the same by planning series of activity through the year

Job Profile:

- Ensure visible improvement in the data Fill rate (100 %).

- Anti Dormancy Initiative

- Achieving the target of dormancy winbacks for the year

- Planning the calendar of activities to ensure connect with dormant customers, and working with CEEs to execute the same

- Conducting a customer research for better understanding of dormancy

- Using various insights to plan for data models and analytics related to dormancy

- Speaking to dormant customers regularly, and creating a panel of customers for the same

- Ensuring measurement and mapping of winbacks and ROI understanding of each activity

Key Deliverables:

- Achieve (specific accountability) of winback to the tune of 50K

- Conversion target of 4 %

Right Person :

Understanding of CRM and loyalty programs. Understanding of Factory visit

- 2 years experience in loyalty program

- Basic of data analytics

- Process oriented person