Titan - Manager - Product Management - Watches & Accessories

Scope of the role :

Product Management for Titan Accessories Brand

Job Profile :

Product management : including new product introductions, managing product lifecycles, product range management, Pricing, Packaging, etc.

- Developing and Executing the Advertising & promotion plan: including mass media, local level advertising, BTL & PR

- Customer understanding - profiling buyers, customer satisfaction, customer buying behaviour, etc.

- Sales forecasting, indenting for products, inventory clearance / liquidation

- Managing point of sale - Display, Dispensing, VM, Retail training (front line staff)

Reporting & Analysis :

- Assisting in development of brand strategy

- Effectively running and managing a robust training program for CRO training on the category.

Key Deliverables - Retail sales target :

- Gross contribution / margin - target

- Marketing contribution target: (Gross margin less Advtg & Promotion)

- Frequency of new product introduction/ adherence to schedules

- Improvement in specific Brand strength parameters

- Advertising Effectiveness

- Driving Consumer / Customer satisfaction

The right person :

- Graduate in any discipline with MBA in Sales / Marketing from a good institute with 4-5 years work experience (sales & marketing), at least 2 years experience in the area of brand management.

- Good product management experience - preferably fashion / accessories / lifestyle brands or FMCG

- Good grasp on consumer understanding and ability to convert consumer insights into business initiatives

- Ability for basic financial analysis

Entrepreneurial skills : ownership / passion for the job, drive for results, innovative approach, etc.

- Some basic understanding of sales operations - hence some prior sales experience