Posted By
Posted in
Sales & Marketing
Job Code
1433222
- Relevant Experience 10 -15 years with experience in Sourcing or Product development or Design or Merchandising functions with National or Regional jewelry brands.
- Prior work in the jewelry sector and a thorough understanding of regional nuances is a must
Behavioural Skills :
- High level of Customer orientation
- Drive for results
- Networking ability
- Detail orientation
Knowledge :
- Category management experience
- Business acumen
- Analytical ability
- Vendor management experience
Merchandising: Planning for Regional Products
1. Mapping the current universe of regional products
2. Range-planning for regional products: Identifying the gaps in the current universe, based on customer, community understanding as well as competitive indexing.
Accordingly, planning for product introduction for ensuring that these product gaps are filled
3. Collaborating with the regional vendors to ensure the development of products to fill the product gap happens on a regular & timely basis
4. Wherever required, work closely with the Responsible Sourcing teams for the timely onboarding on relevant and capable vendor partners
5. Review of product performance and decision making on product continuation
6. Engaging closely with the Retail stores for driving decisions on range expansion/discontinuation. Developing a Robust vendor ecosystem for regional products
7. Evaluating the current vendor ecosystem for regional products both in terms of expertise & cost
8. Periodic visits to the vendors to understand their capability as well to get inputs from vendors on regional products.
9. Conduct existing vendor performance evaluations based on product performance and evaluate new vendors based on the skill set planning.
10. On boarding the right new vendors in terms of expertise & cost as per the gap observed in the current regional vendor eco-system
Periodic Competition Indexing:
1. Monthly visits to regional competition to benchmark the regional products offered, weight bands, making charge . etc.
Synthesis of actionable insights and incorporation into the Range plan
Product Management: Product Portfolio Management
1. Manage the entire product lifecycle from inception to product retiral for regional products.
Achieve Category Top Line Targets as per planned Cat-PB sales shares of regional products.
Provide inputs on the model stock recommendations for assortment planning.
Ensure the effective cascade of the newly launched regional products with all the internal teams including Retail, VM, Marketing etc.
Identify poor performing products and propose measures for ensuring their liquidation.
Identify the best possible offers based on the seasonality in the region & the profitability of the product.
Merchandising: Launch Region specific Collections
1. Create the new collection brief for the regional collection with clear deliverables on the product category, cluster, net weight & LC
2. Liaison with the NPD team, Design team to ensure the concept presentation as per the timeline.
Approve/ select the designs created by the design studio.
Approve the final PDIS release; Coordinate with NPI team for code creation.
Coordinate with the NPD & NPIM team to ensure that the first set of proto are received as per the design approved - if not ensuring that the feedback is given for correction.
Support the NPD to conduct regional NPIM for the collection.
Conduct periodic canvassing with L3s for indent enhancement, seasonal up stocking etc.
To improve new product penetration.
Collaborate with marketing for ad-variant planning
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Posted By
Posted in
Sales & Marketing
Job Code
1433222