Titan - Manager - Marketing - Sunglasses

Scope of the role :

1) Lead marketing initiatives for Sunglasses category and communication for individual Titan Brands.

Brands to be managed :

- Titan Sunglasses and Fastrack Sunglasses

- Titan Frames and Fastrack Frames

2) Conceptualization and execution of all marketing initiatives

3) PR + research for the above mentioned brands

Job Profile :

1) Leading the creative/ Idea Development and Execution of all the Advertising campaigns & promotion plans :

- Includes mass media, TV, print, PR, Digital media, etc.

- Interacting with advertising, media, Digital marketing and PR agencies to effectively execute these plans.

2) Analyzing the marketing effectiveness of campaigns

3) Consumer and competition understanding :

- Developing a deep understanding of customers in the category by personal interaction and through formal research

- Regular market visits to understand competition and category in order to create a differentiated brand imagery

- Planning and executing all research on the business

- Consumer insight mining for effective creative development

4) Public Relations :

- Development and execution of annual/ quarterly PR plans for all categories of frames, lenses, sunglasses, etc to keep the buzz around the brand

- Taking ownership and working closely with the agency to deliver key brand messaging through effective and innovative PR initiatives