Marketing Executive - Bangalore
Scope of the role : Marketing for Tanishq.
- Looking for an opportunity to work on a brand that is a great combo of luxury and lifestyle, a brand that has set standards of innovation in marketing and customer understanding then this is the role you have been looking for.
- We are looking for people who have a penchant for design, creativity and an innovative spirit.
- You will be Responsible for all marketing efforts for studded category collections, high value studded collections and the range of differentiated gold Jewellery (Inara, IVA, Farah Khan) and Festive Campaigns.
- Working together with partners (creative, media, PR, research) to create effective communication strategy. Responsible for running all the campaign launches under the supervision of a Manager - Marketing.
Job Profile :
- Drive marketing activities (Campaigns / ATL / PR / VM / Events / BTL) via 360 degree campaigns across key collection launches and festival campaigns.
- Develop a richer understanding of the high value Jewellery consumer via consumer interactions and consumer research.
- New innovative ways of marketing will be a key focus area for all team members, focus on adapting new ways of marketing be it media choices, mobile applications, online engagement etc.
- The person will be responsible for briefing the partner agencies along with the team Manager to deliver impact marketing campaigns. Use data to keep track of campaign performance and effectiveness
Key Deliverables :
- Timely execution of key marketing campaigns and tracking them.
- Be part of ideation and creation of new marketing initiatives.
The right person :
- Candidate with marketing experience of 2- 3 years.
- Knowledge of Jewelry Industry and Marketing preferred
- Excellent Interpersonal and Communication skills essential.
- Must be a good Team player
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