Titan - Digital Marketing Manager

The person would be responsible to build the Taneira brand in the digital space. Digital is one of the key and the lead medium for the brand Taneira. The person should have a flair for women fashion space in general and saree in particular. The person needs to have an eye for aesthetics and understand nuance of fashion marketing. The person also needs to have a strong understanding of digital media both for performance as well as brand marketing. Following are the key aspects of the job -

1. Manage social media -

a. To regularly populate content on the social media channels - FB, Instagram, Twitter & Pinterest. Develop a content calendar & churn out content by co-ordinating with the social media agency

b. Response management - continuously track, monitor and respond to customer queries with the help of a customer support agent. Analyse the sentiment on our pages and come up with recommendations to improve the same leading to customer delights

c. Product communication - In line with the product roadmap develop product communication. Manage content for the products, shoot the products and put together a compelling product story on social media

d. Influencer marketing - Build brand love by tapping into influencer base and continuously building key opinion makers for the brand.

2. Drive search marketing

a. Establish dominance in SEO & Google my business for Taneira. Continuously track, monitor and bid for key words. Also improve the organic search results for the brand. Generate more number of positive reviews for the brand in the online space.

3. Digital media campaigns

a. Manage online performance campaigns generating walk-ins to store & traffic to the site. Support campaigns for key activities like trunk shows, store launches etc.

b. Develop and execute digital media campaigns across google display network, facebook network & display ads on other key and relevant platforms.

4. Website content & traffic

a. Make sure that the website is content rich & dynamic. Ensure the user experience to be of a superlative quality

b. Drive traffic to the website leading to store walk - ins and product purchase on the e-com platform

5. Analytics and planning

a. Tracking conversion funnels and translating raw data into actionable insights supporting short- and long-term strategic objectives through internally developed dashboards as well as 3rd party tools such as Google Analytics