Titan - Brand Manager - Fragrances - Skinn

Position Brand Manager - Fragrances

Job Location Corporate Office - Bangalore

Level: L6

Reporting to Marketing Head- Fragrances

1. Scope of the role

- To arrive at sharply defined marketing objectives and annual plans in order to deliver required business growth and GC.

- To execute marketing and product plans in line with budgets and timelines

- To develop communication for the brand across ATL/BTL mediums to create a desirable & credible brand

- To execute media and activation plans to drive awareness for the brand

2. Job Profile 

- To develop annual marketing plans for the business - in line with stated business objectives.

- To oversee the execution of the marketing plans in line with timelines and budgets-and achieve the targeted marketing objectives. This includes

- Mass media, BTL & PR, Digital media, Channel specific promotions, etc.

- Driving POS/ VM plan for the business

- Retail marketing activities through tie-ups & BTLs.

- Developing & Driving the Digital Marketing Plan (Internet / mobile / direct marketing)

- Analyzing the marketing effectiveness of campaigns and work towards improvements

- Design and run Direct consumer programs for fragrances

- To spearhead consumer understanding and competitor mapping and market understanding- as an input to develop most effective plans. This includes

- Profiling buyers, customer engagement and understanding, customer buying behaviour, etc.

- Through both personal interaction, DM and formal research

- Constantly tracking market movements through market visits, CRO feedback and regional team inputs

- New launches and portfolio management :

- Drive launch of products as per the launch calendar

- Pricing of existing products to deliver budgeted margins.

- Regular analysis of product performance to arrive at necessary action plan.

- To develop and manage an exciting brand portfolio of fragrances division- in line with market potential, growth objectives and consumer understanding.

- To manage the marketing budget of the business.

- To monitor and manage key impact metrics including GC

3. Key Deliverables 

- Development of annual marketing plans for the brand - in line with business objectives. And to develop and manage brand budgets.

- Launch and success of new products in line with objectives and product strategy.

- On time development of quarterly marketing calendar- with clear objectives, measures and timelines- across all media

- Roll out of initiatives as per calendar

- Reporting and analysis of market movements and impact of initiatives on key metrics

- Improvement in brand health scores in line with stated objectives

- Enhanced and ongoing Consumer understanding

- Input into development of long term business plans

4. The right person 

 - MBA with 3-5 years work experience in any FMCG/lifestyle brand. Atleast 2-3 years marketing experience required.

- High Strategic Ability- to derive marketing objectives, market scoping, product strategies and plans

- Good understanding of brands and communication development

- Strong project management skills

- High Energy Individual

- Team Player

- Good analytical & communication skills

- Strong numerical ability- to manage costing, product profitability etc