Scope of the role :
- Designs/Directs In-store Brand communications in coordination with Visual Experience team delivering consistently at various mediums meeting specifications for all the Brands under Jewellery division.
Job Profile Major Responsibilities include :
- Team with Display stylists/ Store designers on all the Visual design related Pre-press/ Pre-production artwork and other tasks pertaining to Visual experience. This includes Store Branding, Branding, Product packaging, Directional Signage, Mandatory Signage and other ROM related material etc.
- Designs/Directs layouts for all Graphic related VM activities at retail, executed at National Scale
- Support members of the team in projects pertaining to Art and Crafts installation projects at retail.
- Drives Specific Brand communication design for LCD TV mediums and other Digital devices in the store.
- Design/Assist/co-ordinate product photography assignments.
- Develop local vendors for quick and quality execution besides cost control and smarter logistics.
Additional Responsibilities :
- Support BTL team during key brand campaigns and festivals partnering with Retail and Display stylist.
- Continuously Improving Brand Communication in Store environments through structured learning / Feedback systems.
- Continuously researching newer methods and systems to improve retail operations and brand communication systems.
- The position warrants extensive travelling to stores and places of architectural, art and craft interest.
- Implementation of Lean in Brand operations and communication.
The right person :
- A working experience of minimum 5+ yrs in the pertinent field.
- Must possess a strong visual design aesthetic along with conceptual ability.
- Keen interest in fashion, graphic, typography, Art and crafts & technology would be ideal.
- Graduate from reputed design schools with exposure to Visual Design and Communication Design.
- Good Knowledge of Indian architecture, arts and crafts would be preferred.
- Candidates with good knowledge of paper & printing would be preferred.
- Attention to detail is a must.
- Knowledge of film & photography
- Strong Working knowledge in Design Application software's like CorelDraw, Adobe Photoshop, Adobe Illustrator, Adobe Indesign & other 3d applications.
- Good spoken and written English is a must.
- Knowledge of Sketchup, After effects would be added an advantage.
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