Tipbazaar.com - CMO/Co-Founder - Financial Services Marketplace - Startup - IIM/FMS/XLRI

Chief Marketing Officer / Co-Founder Financial Services Marketplace Startup

About Tipbazaar :

Tipbazaar is the analytical marketplace platform which offers stock market analyst to list their tip packages, and offers investors to compare verified performance analytics of stock analysts and their tip packages and subscribe to their tip packages.

About this Role :

- The Head Marketing will lead Marketing of Tipbazaar and will be responsible for strategy, planning, execution and achievement of marketing linked product business goals.

- Owns delivery and achievement of the business goals take delivered through marketing function.

- Act as a key leader in defining the strategy, focus areas, plan and execution of marketing goals.

- Defines the plan, budgeting and monitoring of marketing initiatives of consumer products across marketing channels - digital, electronica media partnership, offline partnerships, content and social channels

- Owns positioning, messaging, pricing and segment strategies.

- Acts as key identifier and initiator of initiatives based on customer insight and new opportunities across segments and geographies.

Responsibilities :

- Defining and owning marketing goals, metrics and targets in line with business and Product goals.

- Work with Core Team to define, execute and deliver, marketing results across marketing segments and geographies.

- Work with marketing channel heads across electronic, digital partnership and social content to develop and manage marketing mix across channels and mediums

- Drive research/understanding of current and potential customers to lead customer focused decisions and initiatives

- Managing the customer journey through marketing communication and engagement

- Develop and drive deep market understanding including researching and reporting on external opportunities

- Drive and create positioning as thought leader and reference point in consumer healthcare space through content and engagement programs

Requirements :

- Entrepreneur by Heart (Must)

- Should have strong pedigree -Masters from a Premier schools (IIMs/SPJain/FMS/XLRI etc.) and Go-To-Market strategy

- Marketing experience of 2-5 years in Stock Market Industry (Preferred).

- Proven track record of delivering exponential growth in user base and engagement for consumer focused online product /service

- Experience in leveraging multiple channels across digital, offline, events, content marketing and partnerships at scale to deliver high growth.

- Highly analytically and metrics-driven leadership style

- Track record in delivering results with innovative approaches in marketing and customer engagement

- Track record of success in providing analysis, strategic direction, and specific business recommendations to drive business results

- Proven ability to drive data / research based decisions

Location : Mumbai.

Compensation: (Fixed Salary + Co-Founder equity)

P.S: Tipbazaar is raising Angel round with promised commitments from Investors.