Times Of India - Product Manager

About Function/Department:

As India's leading brand of business news and information, The Economic Times is also the country's fourth-largest English daily. Over 1 million readers pick up ET every day for the first and last word on business and policy in India, while also relishing its coverage on politics, sports and international affairs. The Economic Times is accompanied by a leisure-and-lifestyle supplement called ET Panache that covers the 'good life' and a weekly magazine called ET Wealth which is the largest-selling personal finance weekly. The newspaper circulates nationally and covers all important cities and towns of India. Despite a legacy of over half a century, The Economic Times continues to attract the young and the rich, with those under 40 comprising over two-thirds of total readers, and 85% of its readers belonging to the NCCS A socio-economic category. Ninety per cent of ET's readers do not read any other business newspaper. The Economic Times champions the cause of free markets, globalization and diversity, and prides itself for its progressive and libertarian values.

Company: Bennett Coleman & Co. Ltd.

Position: BCCL Brand Horizontal

Location: Delhi

Position Summary:

This marketing and operations role involves a gamut of activities with the twin objective to drive the newspaper's readership and revenues. This includes:

- Financial analysis of the brand's P&L regularly.

- Operational coordination across the supply chain, especially with the editorial department to solve problems, improve processes, and facilitate a smooth workflow across functions.

- Conceptualizing and executing reader/consumer engagement programmes; understanding consumer segments and gathering insights.

- Work closely with the vertical brand team to ideate and execute sponsored events and initiatives for advertisers.

- Promote Economic Times' brand visibility, monitor profitability, enhance product and brand value in editions, create opportunities through new products, enhance existing products, launch new initiatives and take existing initiatives to the next level, to increase brand salience, reach, advertising revenues, and circulation.

Areas of Responsibility:

- Daily operations management to ensure smooth editorial functioning.

- Plan, propose and implement edit and marketing campaigns / reader connect events on an ongoing basis in order to create buzz around the brand and enhance its equity.

- Product/ content interventions, special/contextual content opportunities, product improvement (including planning & execution of shareholder/management led product & content ideas or changes).

- Brand performance analysis (financials, reach, product, operations).

- Cross functional operation planning & execution (coordination with Edit, Scheduling, Response, Production, Pre-press, etc. for various interventions).

- Design and understand market research , insights mining and application of the same back in the product with relevant stakeholders, for measurable business impact.

- Conceptualising engagements/ IPs along with Response/ editorial teams whenever a requirement comes up.

- Media planning (print/ digital and others) to extend support for key IPs and initiatives undertaken by the brand horizontal on a case to case basis.

- Market study for potential growth areas (advertiser/ reader category creation/ expansion) for various products.

- To organize all brand-led events: conceptualizing and executing it keeping in mind crucial client deliverable of those events.

- To do brand promotions by planning, implementing & executing contests for increasing brand visibility.

- Manage and allocate budgets for marketing campaigns.

- To promote Brand ET by creating new brand properties.

- Analysing the success of marketing campaigns and creating reports.

Relevant Experience

- 2-4 Years in Marketing with good analytical skills and attention to detail.